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Head-to-head · Ad Tech Software

Adjust vs Skai

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Adjust #2 in Ad Tech Software 8.8/10 Pricing on request ✓ 0 of 3 features Visit Adjust
Skai #6 in Ad Tech Software 8.3/10 Paid ✓ 0 of 3 features Visit Skai

Adjust leads on 0 checks, Skai on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 8.8/10

Adjust scores higher on our rubric for ad tech software: 8.8 against 8.3 out of 10; our editors rank them #2 and #6.

Adjust is the better fit for teams needing mobile attribution and measurement. Skai is the better fit for teams managing paid social across publishers.

  • Adjust fits best

    Teams needing mobile attribution and measurement

  • Skai fits best

    Teams managing paid social across publishers

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adjust 8.8/10 Visit ↗ Skai 8.3/10 Visit ↗
At a glance
Editor score 8.8 8.3
Ranking #2 in Ad Tech Software #6 in Ad Tech Software
Best for Teams needing mobile attribution and measurement Teams managing paid social across publishers
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 3,000+ integrations 9 integrations
Features Adjust 0/3 · Skai 0/3
Audience targeting Not checked yet Not checked yet
Campaign automation Not checked yet Not checked yet
Conversion tracking Not checked yet Not checked yet
Specs
Platform focus Not checked yet Not checked yet
Ad formats Not checked yet Not checked yet
Billing model Not checked yet Not checked yet
Our review
Pros
  • Combines click- and impression-based attribution with multi-touch reporting.
  • Measures web attribution, deep links, reattribution, and subscription revenue.
  • Offers raw-data exports and integrations with 3,000 services.
  • Manage paid social campaigns across six named social publishers.
  • Automate bid, budget, status, and creative actions with rules.
  • Analyze creative, build audiences, and schedule reports across channels.
Cons
  • Core and Enterprise pricing requires contacting sales.
  • Base limits usage to 18,000 annual conversions.
  • Base support is English email only, with Help Center access.
  • There is no free plan.
  • Plans are organized around annual advertiser-spend thresholds.
  • The listed platform is web only.
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams that need to connect campaigns with installs, reattributions, and revenue. It supports click- and impression-based attribution,…

Read the review →

Skai brings paid social campaign management, optimization, audience workflows, creative analysis, and reporting into a web platform for brands, agencies, and media teams working across publishers. Its paid social capabilities cover…

Read the review →
  1. AdjustAd Tech Software 8.8Pricing on request
  2. SkaiAd Tech Software 8.3Paid

Strengths and trade-offs

  • Adjust — where it wins

    • Combines click- and impression-based attribution with multi-touch reporting.
    • Measures web attribution, deep links, reattribution, and subscription revenue.
    • Offers raw-data exports and integrations with 3,000 services.

    Where it doesn't

    • Core and Enterprise pricing requires contacting sales.
    • Base limits usage to 18,000 annual conversions.
    • Base support is English email only, with Help Center access.
  • Skai — where it wins

    • Manage paid social campaigns across six named social publishers.
    • Automate bid, budget, status, and creative actions with rules.
    • Analyze creative, build audiences, and schedule reports across channels.

    Where it doesn't

    • There is no free plan.
    • Plans are organized around annual advertiser-spend thresholds.
    • The listed platform is web only.
  • Adjust8.8/10 · Pricing on request

    Mobile attribution and revenue measurement with broad integrations; pricing is sales-led.

    Visit AdjustFull verdict →
  • Skai8.3/10 · Paid

    Cross-publisher paid social management with optimization, creative analysis, and reporting.

    Visit SkaiFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update