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Head-to-head · Ad Tech Software

Adjust vs StackAdapt

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Adjust #2 in Ad Tech Software 8.8/10 Pricing on request ✓ 0 of 3 features Visit Adjust
StackAdapt #4 in Ad Tech Software 8.6/10 Pricing on request ✓ 3 of 3 features Visit StackAdapt

Adjust leads on 0 checks, StackAdapt on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 8.8/10
  • Most featuresStackAdapt · 3 of 3

Adjust scores higher on our rubric for ad tech software: 8.8 against 8.6 out of 10; our editors rank them #2 and #4.

Adjust is the better fit for teams needing mobile attribution and measurement. StackAdapt is the better fit for mid-market and enterprise programmatic advertisers.

  • Adjust fits best

    Teams needing mobile attribution and measurement

  • StackAdapt fits best

    Mid-market and enterprise programmatic advertisers

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Side by side

Feature Adjust 8.8/10 Visit ↗ StackAdapt 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #2 in Ad Tech Software #4 in Ad Tech Software
Best for Teams needing mobile attribution and measurement Mid-market and enterprise programmatic advertisers
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Docs
Compliance GDPR, ISO 27001, 2FA SOC 2, PCI DSS
Integrations 3,000+ integrations 14 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Adjust 0/3 · StackAdapt 3/3
Audience targeting Not checked yet ✓ (best)
Campaign automation Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Platform focus Not checked yet Programmatic
Ad formats Not checked yet Mixed
Billing model Not checked yet Usage-based
Our review
Pros
  • Combines click- and impression-based attribution with multi-touch reporting.
  • Measures web attribution, deep links, reattribution, and subscription revenue.
  • Offers raw-data exports and integrations with 3,000 services.
  • Activates campaigns across CTV, DOOH, display, native, video, audio and more.
  • Combines first-, third-party, contextual, lookalike and ABM targeting.
  • Includes AI bid optimization, forecasting, tracking and cross-channel attribution.
Cons
  • Core and Enterprise pricing requires contacting sales.
  • Base limits usage to 18,000 annual conversions.
  • Base support is English email only, with Help Center access.
  • Pricing is contact-sales with usage-based CPM, CPC and CPE billing.
  • No free plan is offered.
  • Support is documented through docs; cloud is the listed deployment.
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams that need to connect campaigns with installs, reattributions, and revenue. It supports click- and impression-based attribution,…

Read the review →

StackAdapt is a cloud-based demand-side advertising platform from StackAdapt Inc. It serves brands, agencies, and marketing teams operating mid-market or enterprise programmatic campaigns. Buying spans display, native, video, connected TV,…

Read the review →
  1. AdjustAd Tech Software 8.8Pricing on request
  2. StackAdaptAd Tech Software 8.6Pricing on request

Strengths and trade-offs

  • Adjust — where it wins

    • Combines click- and impression-based attribution with multi-touch reporting.
    • Measures web attribution, deep links, reattribution, and subscription revenue.
    • Offers raw-data exports and integrations with 3,000 services.

    Where it doesn't

    • Core and Enterprise pricing requires contacting sales.
    • Base limits usage to 18,000 annual conversions.
    • Base support is English email only, with Help Center access.

  • StackAdapt — where it wins

    • Activates campaigns across CTV, DOOH, display, native, video, audio and more.
    • Combines first-, third-party, contextual, lookalike and ABM targeting.
    • Includes AI bid optimization, forecasting, tracking and cross-channel attribution.

    Where it doesn't

    • Pricing is contact-sales with usage-based CPM, CPC and CPE billing.
    • No free plan is offered.
    • Support is documented through docs; cloud is the listed deployment.
  • Adjust8.8/10 · Pricing on request

    Mobile attribution and revenue measurement with broad integrations; pricing is sales-led.

    Visit AdjustFull verdict →
  • StackAdapt8.6/10 · Pricing on request

    Multi-channel programmatic buying with AI optimization, targeting, attribution and API access.

    Visit StackAdaptFull verdict →

More comparisons

All ad tech software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update