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Head-to-head · Ad Tech Software

Quantcast vs Adjust

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Quantcast #1 in Ad Tech Software 9.2/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Quantcast
Adjust #2 in Ad Tech Software 8.8/10 Pricing on request ✓ 0 of 3 features Visit Adjust

Quantcast leads on 1 check, Adjust on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQuantcast · 9.2/10
  • Free planonly Quantcast
  • Free trialonly Quantcast

Quantcast scores higher on our rubric for ad tech software: 9.2 against 8.8 out of 10; our editors rank them #1 and #2.

Quantcast offers free plan; Adjust doesn't.

Quantcast is the better fit for teams seeking broad, established omnichannel ad buying. Adjust is the better fit for teams needing mobile attribution and measurement.

  • Quantcast fits best

    Teams seeking broad, established omnichannel ad buying

  • Adjust fits best

    Teams needing mobile attribution and measurement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Quantcast 9.2/10 Visit ↗ Adjust 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #1 in Ad Tech Software #2 in Ad Tech Software
Best for Teams seeking broad, established omnichannel ad buying Teams needing mobile attribution and measurement
Pricing model Free plan + paid Paid
Starting price Free plan · 30-day trial —
Free plan ✓ (best) —
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Docs
Compliance GDPR GDPR, ISO 27001, 2FA
Integrations 10 integrations 3,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Quantcast 0/3 · Adjust 0/3
Audience targeting Not checked yet Not checked yet
Campaign automation Not checked yet Not checked yet
Conversion tracking Not checked yet Not checked yet
Specs
Platform focus Not checked yet Not checked yet
Ad formats Not checked yet Not checked yet
Billing model Not checked yet Not checked yet
Our review
Pros
  • Plans and activates campaigns across display, video, CTV, mobile, and audio
  • Real-time audience insights combine demographic, behavioral, and contextual analysis
  • Conversion APIs, reporting tools, and first-party data onboarding support measurement
  • Combines click- and impression-based attribution with multi-touch reporting.
  • Measures web attribution, deep links, reattribution, and subscription revenue.
  • Offers raw-data exports and integrations with 3,000 services.
Cons
  • Campaign-based CPM pricing varies rather than following fixed subscription tiers
  • Documentation is the listed support channel
  • The broad feature set may exceed teams focused on one advertising channel
  • Core and Enterprise pricing requires contacting sales.
  • Base limits usage to 18,000 annual conversions.
  • Base support is English email only, with Help Center access.
Our verdict

Quantcast is an advertising and audience-measurement platform for publishers, brands, agencies, and performance marketers. It brings audience planning, targeting, activation, optimization, conversion tracking, attribution, and reporting…

Read the review →

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams that need to connect campaigns with installs, reattributions, and revenue. It supports click- and impression-based attribution,…

Read the review →
  1. QuantcastAd Tech Software 9.2Free plan · 30-day trial
  2. AdjustAd Tech Software 8.8Pricing on request

Strengths and trade-offs

  • Quantcast — where it wins

    • Plans and activates campaigns across display, video, CTV, mobile, and audio
    • Real-time audience insights combine demographic, behavioral, and contextual analysis
    • Conversion APIs, reporting tools, and first-party data onboarding support measurement

    Where it doesn't

    • Campaign-based CPM pricing varies rather than following fixed subscription tiers
    • Documentation is the listed support channel
    • The broad feature set may exceed teams focused on one advertising channel

  • Adjust — where it wins

    • Combines click- and impression-based attribution with multi-touch reporting.
    • Measures web attribution, deep links, reattribution, and subscription revenue.
    • Offers raw-data exports and integrations with 3,000 services.

    Where it doesn't

    • Core and Enterprise pricing requires contacting sales.
    • Base limits usage to 18,000 annual conversions.
    • Base support is English email only, with Help Center access.
  • Quantcast9.2/10 · Free plan · 30-day trial

    Broad omnichannel ad buying with audience intelligence, measurement, and APIs.

    Visit QuantcastFull verdict →
  • Adjust8.8/10 · Pricing on request

    Mobile attribution and revenue measurement with broad integrations; pricing is sales-led.

    Visit AdjustFull verdict →

More comparisons

All ad tech software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update