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Head-to-head · Ad Tech Software

AppsFlyer OneLink vs Kevel

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AppsFlyer OneLink #3 in Ad Tech Software 8.7/10 Free plan Free plan✓ 0 of 3 features Visit AppsFlyer
Kevel #5 in Ad Tech Software 8.4/10 Pricing on request ✓ 3 of 3 features Visit Kevel

AppsFlyer OneLink leads on 0 checks, Kevel on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppsFlyer OneLink · 8.7/10
  • Free planonly AppsFlyer OneLink
  • Most featuresKevel · 3 of 3

AppsFlyer OneLink scores higher on our rubric for ad tech software: 8.7 against 8.4 out of 10; our editors rank them #3 and #5.

AppsFlyer OneLink is the better fit for app teams measuring links and in-app journeys. Kevel is the better fit for retail media operators building ad networks.

  • AppsFlyer OneLink fits best

    App teams measuring links and in-app journeys

  • Kevel fits best

    Retail media operators building ad networks

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AppsFlyer OneLink 8.7/10 Visit ↗ Kevel 8.4/10 Visit ↗
At a glance
Editor score 8.7 8.4
Ranking #3 in Ad Tech Software #5 in Ad Tech Software
Best for App teams measuring links and in-app journeys Retail media operators building ad networks
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Email, Docs · 24/7 Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, GDPR
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AppsFlyer OneLink 0/3 · Kevel 3/3
Audience targeting Not checked yet ✓ (best)
Campaign automation Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Platform focus Not checked yet Multi-channel
Ad formats Not checked yet Mixed
Billing model Not checked yet Custom
Our review
Pros
  • Routes users to specific in-app destinations, including after installation
  • Creates QR codes, branded links and bulk link sets
  • Measures cross-channel clicks and journeys
  • API ad serving and decisioning support custom advertising products
  • First-party targeting, pacing, forecasting and attribution cover core operations
  • Onsite and offsite delivery supports multi-channel ad experiences
Cons
  • Standalone package focuses on deep linking and redirection
  • Broader multi-touch attribution and revenue measurement require AppsFlyer's full platform
  • Cloud deployment may not suit teams seeking another deployment model
  • Custom pricing requires a sales conversation
  • Integration details are limited to API and web platform support
  • Cloud deployment and docs-only support may not fit every operating model
Our verdict

AppsFlyer OneLink creates links and QR codes that route people from web, email, SMS, social, paid media and offline touchpoints to app stores, websites or specific in-app destinations. It is aimed at CRM, lifecycle and growth teams that…

Read the review →

Kevel provides cloud infrastructure APIs and tools for publishers, retailers, marketplaces, delivery apps and other businesses building custom advertising platforms. Its scope includes ad serving and decisioning, first-party audience…

Read the review →
  1. AppsFlyer OneLinkAd Tech Software 8.7Free plan
  2. KevelAd Tech Software 8.4Pricing on request

Strengths and trade-offs

  • AppsFlyer OneLink — where it wins

    • Routes users to specific in-app destinations, including after installation
    • Creates QR codes, branded links and bulk link sets
    • Measures cross-channel clicks and journeys

    Where it doesn't

    • Standalone package focuses on deep linking and redirection
    • Broader multi-touch attribution and revenue measurement require AppsFlyer's full platform
    • Cloud deployment may not suit teams seeking another deployment model

  • Kevel — where it wins

    • API ad serving and decisioning support custom advertising products
    • First-party targeting, pacing, forecasting and attribution cover core operations
    • Onsite and offsite delivery supports multi-channel ad experiences

    Where it doesn't

    • Custom pricing requires a sales conversation
    • Integration details are limited to API and web platform support
    • Cloud deployment and docs-only support may not fit every operating model
  • AppsFlyer OneLink8.7/10 · Free plan

    A focused toolkit for app links, deferred routing, QR codes and journey measurement.

    Visit AppsFlyerFull verdict →
  • Kevel8.4/10 · Pricing on request

    Kevel gives retailers and publishers infrastructure to run custom, multi-channel ad products.

    Visit KevelFull verdict →

More comparisons

All ad tech software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update