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Head-to-head · Ad Blockers

Adblock Plus vs wBlock

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Adblock Plus #7 in Ad Blockers 8.5/10 Free plan Free plan✓ 3 of 3 features Visit Adblock Plus
wBlock #9 in Ad Blockers 8.3/10 Free plan Free plan✓ 3 of 3 features Visit wBlock

Adblock Plus leads on 0 checks, wBlock on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdblock Plus · 8.5/10
  • Free planboth

Adblock Plus scores higher on our rubric for ad blockers: 8.5 against 8.3 out of 10; our editors rank them #7 and #9.

On browser support, Adblock Plus gives you Major-browsers where wBlock offers Single-browser.

Adblock Plus is the better fit for established free blocker with optional extras. wBlock is the better fit for safari users wanting advanced open-source controls.

  • Adblock Plus fits best

    Established free blocker with optional extras

  • wBlock fits best

    Safari users wanting advanced open-source controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adblock Plus 8.5/10 Visit ↗ wBlock 8.3/10 Visit ↗
At a glance
Editor score 8.5 8.3
Ranking #7 in Ad Blockers #9 in Ad Blockers
Best for Established free blocker with optional extras Safari users wanting advanced open-source controls
Pricing model Free plan + paid Free
Starting price $40/yr Free plan
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Desktop, Mobile, Browser extension
Platforms iOS, Android, Chrome extension macOS, iOS
Support Email, Tickets, Docs Community, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features Adblock Plus 3/3 · wBlock 3/3
Custom filter lists ✓ ✓
Element picker ✓ ✓
Cookie popup blocking ✓ ✓
Specs
Device coverage Desktop-and-mobile Desktop-and-mobile
Device limit Not checked yet Not checked yet
Browser support Major-browsers Single-browser
Our review
Pros
  • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
  • Supports custom filter lists, manual element blocking, and allowlisting
  • Premium adds cookie-popup and distraction controls
  • Free and open source with no paid plans
  • Custom lists, userscripts, userstyles, and element zapping
  • iCloud synchronization for settings and filter lists
Cons
  • Cookie-consent pop-up blocking requires Premium
  • Additional distraction controls are not included in the Free plan
  • Platform coverage centers on Chrome extension, iOS, and Android
  • Safari-only browser support
  • Limited to Apple platforms
  • Advanced controls may be more than basic blockers require
Our verdict

Adblock Plus is a browser extension and mobile ad-blocking product for people who want to reduce display, video, pop-up, and pop-under advertisements, third-party tracking requests, malicious domains, and other web distractions. Its Free…

Read the review →

wBlock is a free, open-source content blocker for Safari on Apple devices. It blocks ads, trackers, cookie banners, pop-ups, redirects, unwanted scripts, and cosmetic page elements through multiple Safari content-blocking extensions. Its…

Read the review →
  1. Adblock PlusAd Blockers 8.5Free plan
  2. wBlockAd Blockers 8.3Free plan

Strengths and trade-offs

  • Adblock Plus — where it wins

    • Blocks ads, trackers, pop-ups, pop-unders, and malware domains
    • Supports custom filter lists, manual element blocking, and allowlisting
    • Premium adds cookie-popup and distraction controls

    Where it doesn't

    • Cookie-consent pop-up blocking requires Premium
    • Additional distraction controls are not included in the Free plan
    • Platform coverage centers on Chrome extension, iOS, and Android
  • wBlock — where it wins

    • Free and open source with no paid plans
    • Custom lists, userscripts, userstyles, and element zapping
    • iCloud synchronization for settings and filter lists

    Where it doesn't

    • Safari-only browser support
    • Limited to Apple platforms
    • Advanced controls may be more than basic blockers require
  • Adblock Plus8.5/10 · Free plan

    A capable free blocker with custom filters, manual controls, and optional distraction blocking.

    Visit Adblock PlusFull verdict →
  • wBlock8.3/10 · Free plan

    A free, customizable Safari blocker for Apple users who want control beyond basic ad filtering.

    Visit wBlockFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update