Ad Orbit vs Counterpoint

Ad Orbit8.6Visit Counterpoint8.5Visit

Higher score Ad Orbit #3 in Media Sales Software 8.6/10 Paid ✓ 4 of 5 features Visit Ad Orbit

vs

Counterpoint #4 in Media Sales Software 8.5/10 Pricing on request ✓ 4 of 5 features Book a demo

• Ad Orbit fits best

  Publishers wanting sales, operations, and finance workflows

• Counterpoint fits best

  Radio groups managing spot, digital, and podcast sales

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Side by side

Feature	Ad Orbit 8.6/10 Visit ↗	Counterpoint 8.5/10 Visit ↗
At a glance
Editor score	8.6	8.5
Ranking	#3 in Media Sales Software	#4 in Media Sales Software
Best for	Publishers wanting sales, operations, and finance workflows	Radio groups managing spot, digital, and podcast sales
Pricing model	Paid	Paid
Starting price	Not checked yet	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Phone, Docs	Email
Integrations	8 integrations	6 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Ad Orbit 4/5 · Counterpoint 4/5
Ad inventory management	✓	✓
Proposal generation	✓	✓
Ad order management	✓	✓
Digital ad trafficking	Not checked yet	✓ (best)
CRM integration	✓ (best)	Not checked yet
Specs
Media channels	Cross-channel	Cross-channel
Our review
Pros	Combines publisher CRM, inventory, proposals, orders, ad operations, and billing Advertiser portal supports approvals, creative uploads, specifications, and reports Integrates with HubSpot, Google Ad Manager, QuickBooks, Stripe, and Zapier	Build proposals with real-time inventory, rate cards, client needs, and research Connect orders to spot scheduling, commercial copy, logs, and billing workflows Manage digital and podcast campaigns alongside affiliate logs and affidavits
Cons	Pricing varies by team size and selected features Paid product with no open-source edition Broad workflow coverage may exceed the needs of single-purpose buyers	Demo-led sales means prospects cannot start with a self-service trial Cloud deployment may not suit teams seeking another deployment option Designed around audio and broadcast workflows, not general media sales
Our verdict	Ad Orbit is a software platform for publishers and media companies managing advertising revenue from sales through finance. It brings together CRM and opportunity management, real-time ad product and inventory management, proposal and… Read the review →	Counterpoint brings advertising sales and operations together for radio stations, audio networks, podcasters, and broadcast groups. It is aimed at teams that need to move from a proposal through order execution and campaign administration,… Read the review →

Strengths and trade-offs

• Ad Orbit — where it wins

  • Combines publisher CRM, inventory, proposals, orders, ad operations, and billing
  • Advertiser portal supports approvals, creative uploads, specifications, and reports
  • Integrates with HubSpot, Google Ad Manager, QuickBooks, Stripe, and Zapier

  Where it doesn't

  • Pricing varies by team size and selected features
  • Paid product with no open-source edition
  • Broad workflow coverage may exceed the needs of single-purpose buyers

• Counterpoint — where it wins

  • Build proposals with real-time inventory, rate cards, client needs, and research
  • Connect orders to spot scheduling, commercial copy, logs, and billing workflows
  • Manage digital and podcast campaigns alongside affiliate logs and affidavits

  Where it doesn't

  • Demo-led sales means prospects cannot start with a self-service trial
  • Cloud deployment may not suit teams seeking another deployment option
  • Designed around audio and broadcast workflows, not general media sales

• Ad Orbit8.6/10 · Paid

  A broad publisher revenue platform connecting sales, inventory, orders, operations, and finance.

  Visit Ad OrbitFull verdict →
• Counterpoint8.5/10 · Pricing on request

  A radio-focused workflow for proposals, spot scheduling, digital campaigns, and billing.

  Book a demoFull verdict →