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Head-to-head · Media Sales Software

Naviga Ad vs Counterpoint

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Naviga Ad #2 in Media Sales Software 8.7/10 Pricing on request ✓ 5 of 5 features Visit Naviga Ad
Counterpoint #4 in Media Sales Software 8.5/10 Pricing on request ✓ 4 of 5 features Book a demo

Naviga Ad leads on 0 checks, Counterpoint on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreNaviga Ad · 8.7/10
  • Most featuresNaviga Ad · 5 of 5

Naviga Ad scores higher on our rubric for media sales software: 8.7 against 8.5 out of 10; our editors rank them #2 and #4.

Naviga Ad is the better fit for publishers selling print, digital, and newsletter ads. Counterpoint is the better fit for radio groups managing spot, digital, and podcast sales.

  • Naviga Ad fits best

    Publishers selling print, digital, and newsletter ads

  • Counterpoint fits best

    Radio groups managing spot, digital, and podcast sales

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Naviga Ad 8.7/10 Visit ↗ Counterpoint 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #2 in Media Sales Software #4 in Media Sales Software
Best for Publishers selling print, digital, and newsletter ads Radio groups managing spot, digital, and podcast sales
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 1 integrations 6 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Naviga Ad 5/5 · Counterpoint 4/5
Ad inventory management ✓ ✓
Proposal generation ✓ ✓
Ad order management ✓ ✓
Digital ad trafficking ✓ ✓
CRM integration ✓ (best) Not checked yet
Specs
Media channels Cross-channel Cross-channel
Our review
Pros
  • Connects CRM opportunities to inventory-linked proposals and orders
  • Manages print, digital, and newsletter campaigns in one workflow
  • Adds advertiser self-service, billing, reporting, and collections tools
  • Build proposals with real-time inventory, rate cards, client needs, and research
  • Connect orders to spot scheduling, commercial copy, logs, and billing workflows
  • Manage digital and podcast campaigns alongside affiliate logs and affidavits
Cons
  • Requires a contact-sales process for pricing
  • Web and cloud deployment only
  • Google Ad Manager is the named ad-server integration
  • Demo-led sales means prospects cannot start with a self-service trial
  • Cloud deployment may not suit teams seeking another deployment option
  • Designed around audio and broadcast workflows, not general media sales
Our verdict

Naviga Ad is an advertising sales and order management platform for publishers and media businesses. It brings together a CRM, real-time print and digital inventory, proposal generation, order management, billing, production queues, and…

Read the review →

Counterpoint brings advertising sales and operations together for radio stations, audio networks, podcasters, and broadcast groups. It is aimed at teams that need to move from a proposal through order execution and campaign administration,…

Read the review →
  1. Naviga AdMedia Sales Software 8.7Pricing on request
  2. CounterpointMedia Sales Software 8.5Pricing on request

Strengths and trade-offs

  • Naviga Ad — where it wins

    • Connects CRM opportunities to inventory-linked proposals and orders
    • Manages print, digital, and newsletter campaigns in one workflow
    • Adds advertiser self-service, billing, reporting, and collections tools

    Where it doesn't

    • Requires a contact-sales process for pricing
    • Web and cloud deployment only
    • Google Ad Manager is the named ad-server integration

  • Counterpoint — where it wins

    • Build proposals with real-time inventory, rate cards, client needs, and research
    • Connect orders to spot scheduling, commercial copy, logs, and billing workflows
    • Manage digital and podcast campaigns alongside affiliate logs and affidavits

    Where it doesn't

    • Demo-led sales means prospects cannot start with a self-service trial
    • Cloud deployment may not suit teams seeking another deployment option
    • Designed around audio and broadcast workflows, not general media sales
  • Naviga Ad8.7/10 · Pricing on request

    A cross-channel hub linking publisher ad sales, inventory, delivery, and billing.

    Visit Naviga AdFull verdict →
  • Counterpoint8.5/10 · Pricing on request

    A radio-focused workflow for proposals, spot scheduling, digital campaigns, and billing.

    Book a demoFull verdict →

More comparisons

All media sales software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update