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Head-to-head · Media Sales Software

Adpoint vs Counterpoint

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Adpoint #1 in Media Sales Software 8.8/10 Pricing on request ✓ 5 of 5 features Visit Lineup Systems
Counterpoint #4 in Media Sales Software 8.5/10 Pricing on request ✓ 4 of 5 features Book a demo

Adpoint leads on 0 checks, Counterpoint on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdpoint · 8.8/10
  • Most featuresAdpoint · 5 of 5

Adpoint scores higher on our rubric for media sales software: 8.8 against 8.5 out of 10; our editors rank them #1 and #4.

Adpoint is the better fit for mid-market and enterprise media groups. Counterpoint is the better fit for radio groups managing spot, digital, and podcast sales.

  • Adpoint fits best

    Mid-market and enterprise media groups

  • Counterpoint fits best

    Radio groups managing spot, digital, and podcast sales

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Side by side

Feature Adpoint 8.8/10 Visit ↗ Counterpoint 8.5/10 Visit ↗
At a glance
Editor score 8.8 8.5
Ranking #1 in Media Sales Software #4 in Media Sales Software
Best for Mid-market and enterprise media groups Radio groups managing spot, digital, and podcast sales
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs, Community · 24/7 Email
Integrations 6 integrations 6 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adpoint 5/5 · Counterpoint 4/5
Ad inventory management ✓ ✓
Proposal generation ✓ ✓
Ad order management ✓ ✓
Digital ad trafficking ✓ ✓
CRM integration ✓ (best) Not checked yet
Specs
Media channels Cross-channel Cross-channel
Our review
Pros
  • Connects media CRM and proposal building with order management.
  • Shows real-time inventory and supports omnichannel booking.
  • Integrates with ad servers for forecasting and reconciliation.
  • Build proposals with real-time inventory, rate cards, client needs, and research
  • Connect orders to spot scheduling, commercial copy, logs, and billing workflows
  • Manage digital and podcast campaigns alongside affiliate logs and affidavits
Cons
  • Pricing is quote-based and requires contacting Lineup Systems.
  • Its broad operations scope may exceed the needs of smaller teams.
  • Cloud deployment is the only listed platform option.
  • Demo-led sales means prospects cannot start with a self-service trial
  • Cloud deployment may not suit teams seeking another deployment option
  • Designed around audio and broadcast workflows, not general media sales
Our verdict

Adpoint brings advertising sales and operations together for media companies and publishers. Its scope spans media-specific CRM, proposal generation, order management, finance and analytics, making it a fit for mid-market and enterprise…

Read the review →

Counterpoint brings advertising sales and operations together for radio stations, audio networks, podcasters, and broadcast groups. It is aimed at teams that need to move from a proposal through order execution and campaign administration,…

Read the review →
  1. AdpointMedia Sales Software 8.8Pricing on request
  2. CounterpointMedia Sales Software 8.5Pricing on request

Strengths and trade-offs

  • Adpoint — where it wins

    • Connects media CRM and proposal building with order management.
    • Shows real-time inventory and supports omnichannel booking.
    • Integrates with ad servers for forecasting and reconciliation.

    Where it doesn't

    • Pricing is quote-based and requires contacting Lineup Systems.
    • Its broad operations scope may exceed the needs of smaller teams.
    • Cloud deployment is the only listed platform option.

  • Counterpoint — where it wins

    • Build proposals with real-time inventory, rate cards, client needs, and research
    • Connect orders to spot scheduling, commercial copy, logs, and billing workflows
    • Manage digital and podcast campaigns alongside affiliate logs and affidavits

    Where it doesn't

    • Demo-led sales means prospects cannot start with a self-service trial
    • Cloud deployment may not suit teams seeking another deployment option
    • Designed around audio and broadcast workflows, not general media sales

More comparisons

All media sales software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update