Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · WhatsApp Business API Providers

360dialog vs WATI

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score 360dialog #1 in WhatsApp Business API Providers 9.3/10 Paid ✓ 4 of 4 features Visit 360dialog
WATI #4 in WhatsApp Business API Providers 8.9/10 7-day trial Free trial✓ 0 of 4 features Visit WATI

360dialog leads on 0 checks, WATI on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest score360dialog · 9.3/10
  • Free trialonly WATI
  • Most features360dialog · 4 of 4

360dialog scores higher on our rubric for whatsapp business api providers: 9.3 against 8.9 out of 10; our editors rank them #1 and #4.

360dialog is the better fit for API-first teams needing WhatsApp infrastructure. WATI is the better fit for teams wanting no-code WhatsApp automation.

  • 360dialog fits best

    API-first teams needing WhatsApp infrastructure

  • WATI fits best

    Teams wanting no-code WhatsApp automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature 360dialog 9.3/10 Visit ↗ WATI 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #1 in WhatsApp Business API Providers #4 in WhatsApp Business API Providers
Best for API-first teams needing WhatsApp infrastructure Teams wanting no-code WhatsApp automation
Pricing model Paid Paid
Starting price $59/mo —
Free plan — —
Free trial — 7 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Integrations 4 integrations 1,000+ integrations
Features 360dialog 4/4 · WATI 0/4
Shared inbox ✓ (best) Not checked yet
Template management ✓ (best) Not checked yet
Media messaging ✓ (best) Not checked yet
Automation workflows ✓ (best) Not checked yet
Specs
Message pricing model Hybrid Not checked yet
Included team users Not checked yet Not checked yet
Our review
Pros
  • Manages templates from creation through approval-status monitoring and deletion
  • Supports text, media, and interactive messages with webhook delivery
  • Includes a sandbox, shared inbox, and Zapier, Make, and n8n integrations
  • Build chatbot flows with drag-and-drop workflow tools
  • Route conversations through a shared team inbox with human handoff
  • Connect messaging workflows to CRM, commerce and automation tools
Cons
  • No free plan; entry pricing is $59 per number per month
  • Meta WhatsApp messaging fees are charged separately and usage-based
  • Inbox, automation, and measurement add-ons are highlighted on Premium
  • No free plan is offered
  • Pay-as-you-go is a single-user plan
  • Growth, Pro and Business plan prices are not shown
Our verdict

360dialog provides API access to the official WhatsApp Business Platform for businesses that want to connect their own systems to WhatsApp messaging. Its audience is API-first teams that need to send messages, receive inbound events…

Read the review →

WATI brings business messaging, chatbot workflows and team inbox features together for marketing, sales and support teams. Its visual flow builder supports messages, questions, conditions, webhooks and integrations, while AI agents can…

Read the review →
  1. 360dialogWhatsApp Business API Providers 9.3Paid
  2. WATIWhatsApp Business API Providers 8.97-day trial

Strengths and trade-offs

  • 360dialog — where it wins

    • Manages templates from creation through approval-status monitoring and deletion
    • Supports text, media, and interactive messages with webhook delivery
    • Includes a sandbox, shared inbox, and Zapier, Make, and n8n integrations

    Where it doesn't

    • No free plan; entry pricing is $59 per number per month
    • Meta WhatsApp messaging fees are charged separately and usage-based
    • Inbox, automation, and measurement add-ons are highlighted on Premium
  • WATI — where it wins

    • Build chatbot flows with drag-and-drop workflow tools
    • Route conversations through a shared team inbox with human handoff
    • Connect messaging workflows to CRM, commerce and automation tools

    Where it doesn't

    • No free plan is offered
    • Pay-as-you-go is a single-user plan
    • Growth, Pro and Business plan prices are not shown

More options

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update