Head-to-head · WhatsApp Business API Providers
360dialog vs WATI
360dialog leads on 0 checks, WATI on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest score360dialog · 9.3/10
- Free trialonly WATI
- Most features360dialog · 4 of 4
360dialog scores higher on our rubric for whatsapp business api providers: 9.3 against 8.9 out of 10; our editors rank them #1 and #4.
360dialog is the better fit for API-first teams needing WhatsApp infrastructure. WATI is the better fit for teams wanting no-code WhatsApp automation.
- 360dialog fits best
API-first teams needing WhatsApp infrastructure
- WATI fits best
Teams wanting no-code WhatsApp automation
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | 360dialog 9.3/10 Visit ↗ | WATI 8.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.9 |
| Ranking | #1 in WhatsApp Business API Providers | #4 in WhatsApp Business API Providers |
| Best for | API-first teams needing WhatsApp infrastructure | Teams wanting no-code WhatsApp automation |
| Pricing model | Paid | Paid |
| Starting price | $59/mo | — |
| Free plan | — | — |
| Free trial | — | 7 days |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Integrations | 4 integrations | 1,000+ integrations |
| Features 360dialog 4/4 · WATI 0/4 | ||
| Shared inbox | ✓ (best) | Not checked yet |
| Template management | ✓ (best) | Not checked yet |
| Media messaging | ✓ (best) | Not checked yet |
| Automation workflows | ✓ (best) | Not checked yet |
| Specs | ||
| Message pricing model | Hybrid | Not checked yet |
| Included team users | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | 360dialog provides API access to the official WhatsApp Business Platform for businesses that want to connect their own systems to WhatsApp messaging. Its audience is API-first teams that need to send messages, receive inbound events… Read the review → |
WATI brings business messaging, chatbot workflows and team inbox features together for marketing, sales and support teams. Its visual flow builder supports messages, questions, conditions, webhooks and integrations, while AI agents can… Read the review → |
Strengths and trade-offs
360dialog — where it wins
- Manages templates from creation through approval-status monitoring and deletion
- Supports text, media, and interactive messages with webhook delivery
- Includes a sandbox, shared inbox, and Zapier, Make, and n8n integrations
Where it doesn't
- No free plan; entry pricing is $59 per number per month
- Meta WhatsApp messaging fees are charged separately and usage-based
- Inbox, automation, and measurement add-ons are highlighted on Premium
WATI — where it wins
- Build chatbot flows with drag-and-drop workflow tools
- Route conversations through a shared team inbox with human handoff
- Connect messaging workflows to CRM, commerce and automation tools
Where it doesn't
- No free plan is offered
- Pay-as-you-go is a single-user plan
- Growth, Pro and Business plan prices are not shown
- 360dialog9.3/10 · Paid
API access with messaging tools and a shared inbox, starting at $59 per number monthly.
Visit 360dialogFull verdict → - WATI8.9/10 · 7-day trial
Visual automation and shared inbox tools, with paid plans and a 7-day trial.
Visit WATIFull verdict →
More options
More comparisons
- 360dialog vs BotSailor
- 360dialog vs AiSensy
- 360dialog vs SleekFlow
- 360dialog vs Respond.io
- 360dialog vs Rasayel
- 360dialog vs DoubleTick
- BotSailor vs WATI
- WATI vs SleekFlow
All WhatsApp business API providers comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update








