Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · WhatsApp Business API Providers

360dialog vs BotSailor

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score 360dialog #1 in WhatsApp Business API Providers 9.3/10 Paid ✓ 4 of 4 features Visit 360dialog
BotSailor #2 in WhatsApp Business API Providers 9.2/10 Free plan Free plan✓ 4 of 4 features Visit BotSailor

360dialog leads on 0 checks, BotSailor on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest score360dialog · 9.3/10
  • Free planonly BotSailor

360dialog scores higher on our rubric for whatsapp business api providers: 9.3 against 9.2 out of 10; our editors rank them #1 and #2.

BotSailor offers free plan; 360dialog doesn't.

360dialog is the better fit for API-first teams needing WhatsApp infrastructure. BotSailor is the better fit for budget-conscious teams needing automation and inboxes.

  • 360dialog fits best

    API-first teams needing WhatsApp infrastructure

  • BotSailor fits best

    Budget-conscious teams needing automation and inboxes

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature 360dialog 9.3/10 Visit ↗ BotSailor 9.2/10 Visit ↗
At a glance
Editor score 9.3 9.2
Ranking #1 in WhatsApp Business API Providers #2 in WhatsApp Business API Providers
Best for API-first teams needing WhatsApp infrastructure Budget-conscious teams needing automation and inboxes
Pricing model Paid Free plan + paid
Starting price $59/mo $143.99/yr
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 4 integrations 13 integrations
Features 360dialog 4/4 · BotSailor 4/4
Shared inbox ✓ ✓
Template management ✓ ✓
Media messaging ✓ ✓
Automation workflows ✓ ✓
Specs
Message pricing model Hybrid Hybrid
Included team users Not checked yet Not checked yet
Our review
Pros
  • Manages templates from creation through approval-status monitoring and deletion
  • Supports text, media, and interactive messages with webhook delivery
  • Includes a sandbox, shared inbox, and Zapier, Make, and n8n integrations
  • Free plan includes a visual flow builder and omnichannel shared inbox
  • Automates WhatsApp conversations with AI agents, flows and broadcasts
  • Connects Shopify, WooCommerce and tools such as Zapier, Make and HubSpot
Cons
  • No free plan; entry pricing is $59 per number per month
  • Meta WhatsApp messaging fees are charged separately and usage-based
  • Inbox, automation, and measurement add-ons are highlighted on Premium
  • Free plan is limited to 100 subscribers and 5K message credits monthly
  • Meta's WhatsApp Cloud API conversation charges are billed separately
  • Commerce integrations are highlighted on the paid Premium 1K plan
Our verdict

360dialog provides API access to the official WhatsApp Business Platform for businesses that want to connect their own systems to WhatsApp messaging. Its audience is API-first teams that need to send messages, receive inbound events…

Read the review →

BotSailor is a messaging automation platform for businesses, agencies and technology companies that need WhatsApp workflows alongside human support. It connects to the WhatsApp Cloud API through embedded signup and includes visual flow…

Read the review →
  1. 360dialogWhatsApp Business API Providers 9.3Paid
  2. BotSailorWhatsApp Business API Providers 9.2Free plan

Strengths and trade-offs

  • 360dialog — where it wins

    • Manages templates from creation through approval-status monitoring and deletion
    • Supports text, media, and interactive messages with webhook delivery
    • Includes a sandbox, shared inbox, and Zapier, Make, and n8n integrations

    Where it doesn't

    • No free plan; entry pricing is $59 per number per month
    • Meta WhatsApp messaging fees are charged separately and usage-based
    • Inbox, automation, and measurement add-ons are highlighted on Premium

  • BotSailor — where it wins

    • Free plan includes a visual flow builder and omnichannel shared inbox
    • Automates WhatsApp conversations with AI agents, flows and broadcasts
    • Connects Shopify, WooCommerce and tools such as Zapier, Make and HubSpot

    Where it doesn't

    • Free plan is limited to 100 subscribers and 5K message credits monthly
    • Meta's WhatsApp Cloud API conversation charges are billed separately
    • Commerce integrations are highlighted on the paid Premium 1K plan

More comparisons

All WhatsApp business API providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update