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Steam’s AI disclosure is about AI-created content that ships in a game and is consumed by players. Valve’s Steamworks Content Survey specifically calls out artwork, sound, narrative and localization. It separates content made with AI during development (Pre-Generated) from content created while the game is running (Live-Generated). Coding assistants and other tools used only to improve development efficiency are not the focus of this section, but the deciding test is still whether AI-created material reaches the shipped game or its marketing. Disclosure is not approval, a copyright safe harbor or an exception to Steam’s content rules.
What does Steam’s AI disclosure actually cover?
The trigger is player-facing AI content, not the mere fact that a developer used an AI tool. Valve’s current Steamworks wording says the section is concerned with “the use of AI in creating content that ships with your game, and is consumed by players.” Its examples include artwork, sound, narrative and localization, so the rule can apply to both visible assets and content players hear or read.
That scope includes a texture generated during production, an AI voice used in a character line, machine-generated music that remains in the soundtrack, dialogue generated for a shipped quest, or an AI translation included in the released build. It can also include AI-created material in associated marketing if that material is part of what customers are shown, a point reflected in Valve’s clarified survey wording reported in January 2026.
The survey is completed before a store page and product build are submitted for review. Valve compares the answers with the build and store page, so a disclosure should describe the product that will actually be submitted rather than an early prototype.
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What AI use is outside the section’s main focus?
AI used as a behind-the-scenes productivity tool is not what this disclosure section is designed to capture. Examples include a coding assistant suggesting boilerplate, an AI tool helping debug a memory leak, automated test generation, project-management summaries or an internal prompt used to brainstorm ideas that are later rewritten by the team.
That is not a blanket exemption for every use of a named tool. If an assistant produces dialogue, images, audio, translations or other material that remains in the game and players consume it, the result falls under the player-facing test even if the same tool also helped write code. Document what the final build contains, not just which software was used during production.
What is the difference between Pre-Generated and Live-Generated AI?
Pre-Generated content is created with AI help during development, then packaged with the game. Live-Generated content is created by AI while the game is running, often in response to a player’s prompt, action or other input. Both categories must follow Steam’s ordinary content rules; Live-Generated use adds operational and disclosure duties.
| Question | Pre-Generated | Live-Generated |
|---|---|---|
| When is the output made? | During development, before release | During play, after the game is running |
| What does the player receive? | Assets or text shipped in the build | New output produced during a session |
| Review baseline | AI output is reviewed like non-AI content before release | Same baseline rules, plus a description of generation guardrails |
| Player recourse announced by Valve | Store-page disclosure of AI use | Store-page disclosure and an in-game overlay path for reporting suspected illegal output |
| Ongoing service cost | Usually incurred during production | May recur per input or output and must be managed through a Steam-supported payment method |
How does Pre-Generated AI disclosure work?
For Pre-Generated content, the developer identifies the player-facing material made with AI assistance and confirms that the finished game contains no illegal or infringing content and is consistent with its marketing. Valve’s prerelease review evaluates that output under the same standards applied to content made without AI.
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What to inventory before completing the survey
- List every AI-assisted asset that remains in the shipping build, including files that are not obvious from the store page.
- Check voice, music and sound-effect sessions as well as images and 3D materials.
- Review narrative text, quest descriptions, item names, subtitles and localization files.
- Compare trailers, screenshots and store copy with the final assets so AI-created claims or examples do not promise content the game does not deliver.
- Keep records of human review, edits and removals in case the submitted build differs from an earlier internal version.
The survey does not replace ordinary moderation, rights clearance or a content review. A generated asset that is unlawful, infringing or misleading remains a problem even when it is accurately disclosed.
What extra obligations apply to Live-Generated AI?
Live generation follows the same baseline content rules and requires the developer to describe guardrails intended to prevent illegal output. A guardrail description should explain how the game limits prompts or responses, filters results, handles failures and gives users a way to report a result that should have been blocked. Valve announced an in-game overlay reporting path for suspected illegal content generated by games using Live-Generated AI.
Guardrails to explain clearly
- Input controls: whether player prompts are restricted, rate-limited or screened before they reach the model.
- Output filters: what automated checks reject or replace unsafe text, images, audio or other media.
- Fallback behavior: what the game displays when generation fails, times out or produces a blocked result.
- Monitoring and response: how reports are reviewed and how problematic prompts, outputs or accounts are handled.
- Scope limits: which game systems can request generation and which content types are deliberately disabled.
Valve’s current documentation says Live-Generated Adult Only Sexual Content is not shipped at this time because the legal and customer risks are substantial. A developer should therefore not treat a disclosure entry as permission to offer that category.
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They can. Valve’s examples are broad categories rather than a whitelist, and each item below is player-consumed content when it remains in the released product.
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| Use | Likely category | What to verify |
|---|---|---|
| AI-generated concept art converted into final textures or sprites | Pre-Generated | Whether the generated material is still present in the shipped assets |
| AI voice lines recorded or synthesized for characters | Pre-Generated, or Live-Generated if created during play | Rights to the source voice and the exact runtime behavior |
| AI-composed music or ambience | Pre-Generated | That the final soundtrack and marketing samples match the disclosed use |
| AI-written quest text or item descriptions | Pre-Generated | Human review for accuracy, safety and consistency with the game |
| Dialogue generated in response to a player | Live-Generated | Prompt restrictions, output filtering and reporting controls |
| Machine translation included in the release | Pre-Generated | Language coverage, quality checks and whether the translation is actually shipped |
Does disclosure make AI content legal or copyright-safe?
No. Steam’s FAQ states: “Products on Steam must adhere to the content rules, regardless of whether it is disclosed in these surveys.” Disclosure tells customers and Valve how AI is used; it does not grant a license, settle ownership, cure an infringement or waive laws that apply to the developer.
The same principle applies to generated likenesses, voices, trademarks, confidential material and content supplied by a third-party model. Developers remain responsible for rights and permissions, for screening illegal output and for making sure store claims are accurate. A store-page notice should never be presented as certification that every asset is lawful.
Will players see the AI disclosure on the Steam store page?
Valve announced that much of a developer’s disclosure would appear on the game’s Steam store page so customers can understand how the game uses AI. The public notice is therefore a customer-information feature, not merely an internal compliance form. The precise text and presentation can depend on the information submitted and Valve’s current store implementation.
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For Live-Generated games, Valve also announced reporting through the Steam in-game overlay when players encounter content they believe should have been caught by the game’s guardrails. That reporting route does not remove the developer’s responsibility to moderate the service or respond to problems.
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How do developers complete the disclosure correctly?
- Map the final product. Review the build, downloadable content, updates planned for launch and all store-page materials.
- Separate workflow assistance from shipped output. Ignore a tool’s brand name and identify whether its output is player-consumed content.
- Choose the category. Mark Pre-Generated for assets made during development and Live-Generated for output created while the game runs.
- Describe the content plainly. Name the affected media—art, sound, narrative, localization or another player-facing format—and where it appears.
- Document review and safeguards. For Pre-Generated material, confirm the build and marketing contain no illegal or infringing content. For Live-Generated material, explain the guardrails and failure handling.
- Reconcile the submission. Compare survey answers against the exact build and store page sent to Valve. Remove or update stale statements before submission.
How are recurring costs for Live-Generated AI handled?
A live service that incurs continuing per-input or per-output charges cannot simply pass an unstructured bill to players outside Steam’s supported systems. Valve says the developer must manage access and collect payment through a Steam-supported method.
The listed approaches are to include the service cost in the game’s price, use microtransactions, offer a subscription or sell downloadable content. The right model depends on whether generation is available to everyone, limited by usage or tied to an optional feature. Developers should also plan for rate limits, outages and abuse so a sudden spike in prompts does not make the game unavailable or create an uncontrolled expense.
What common mistakes cause disclosure problems?
- Calling all AI use exempt: A coding assistant may be outside the section’s focus, but generated text or art that ships is not.
- Disclosing only the base game: Player-facing AI content in downloadable content, patches or store media can change what customers see.
- Skipping live safeguards: Live-Generated entries need guardrail details, not just the model’s name.
- Treating the form as approval: Steam’s content rules and other legal obligations still apply.
- Forgetting marketing consistency: Valve compares the survey with the store page, and disclosure should match what is advertised.
- Ignoring runtime economics: External generation costs, payment handling and abuse controls matter after launch, not only during review.
What should a developer verify before submitting the store page and build?
- The inventory covers every AI-created player-facing asset that remains in the release.
- Pre-Generated and Live-Generated uses are identified separately.
- Human review has checked generated material for illegal, infringing, unsafe or misleading output.
- Live systems have documented prompt limits, filters, fallback behavior and a response process for reports.
- Adult Only Sexual Content is not offered through Live-Generated AI under Valve’s current documentation.
- Any recurring generation cost has a Steam-supported access and payment plan.
- The survey, store description, screenshots, trailers and submitted build tell the same story.
Valve can change its wording and implementation, so developers should consult the current Steamworks Content Survey and FAQ immediately before submission. Where a secondary summary conflicts with the official documentation, the current Steamworks text controls.
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If an AI assistant wrote code that later displays generated text, is that still outside disclosure?
The relevant question is the displayed result, not the assistant’s role in producing it. If the generated text remains in the game or is created for players during play, classify it by the resulting player-facing content and its Pre-Generated or Live-Generated timing.
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Can a developer disclose AI use after the game is already on sale?
The documented survey occurs before the store page and product build are submitted for review. A later update that adds player-facing generation should be reconciled with the current Steamworks process rather than assuming the original answers cover new functionality.
Does a store-page AI notice tell me which model a game uses?
Valve’s announcement says much of the developer’s disclosure will appear on the store page, but it does not promise that every technical detail, model name or internal workflow will be public. The notice is intended to explain customer-relevant AI use.
What happens when a live model returns a blocked or unusable answer?
The developer should define fallback behavior—such as a prewritten response, a retry limit or a disabled feature—and include that behavior in its operational safeguards. A filter without a usable fallback can still leave players with an error or an unexpected result.
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Are AI-generated marketing images treated differently from in-game assets?
The clarified wording reported in January 2026 focuses on AI-generated content that reaches the game or associated marketing materials. Store screenshots, trailers and other promotional assets should therefore be checked alongside the build when deciding what to disclose.
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