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Steam requires developers to disclose qualifying AI-generated content in its Content Survey; Epic Games Store’s cited requirements do not specify an equivalent AI disclosure field or store-page label. That does not make AI-generated content automatically acceptable on Epic, or prohibited on Steam. Both stores’ general rules still apply, but Steam specifically asks developers to classify AI use, and its rules address live-generated content and player reports of illegal output.
What is the main difference between Steam and Epic’s AI policies?
The practical difference is disclosure: Steam has an AI section in its Content Survey for content that ships with a game or is created while it runs; Epic’s cited current store requirements do not identify an equivalent AI-specific disclosure field or label. Developers on either store remain responsible for the legality, intellectual-property status, ratings, and accuracy of their content.
Steam’s policy distinguishes between content made during development and content generated during play. That distinction matters most when deciding what to disclose and, for live generation, what safeguards to describe. Epic’s requirements approach the subject through broader content and intellectual-property rules rather than a stated AI-specific form.
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|---|---|---|
| AI disclosure | Content Survey disclosure for qualifying pre-generated and live-generated content | No equivalent AI field or store-page label appears in the cited current Store Requirements and Content Requirements |
| AI created while a game runs | Developer describes guardrails intended to prevent illegal output; players can report illegal live-generated content through the in-game overlay | General moderation and reporting rules apply; the cited requirements do not identify an AI-specific guardrail field |
| AI content made during development | Reviewed like non-AI content for legality, infringement, and consistency with marketing promises | General legality, intellectual-property, rating, and accuracy rules apply |
| Use of store-licensed material for AI training | The cited Steam policy describes distribution and content-review obligations | Terms restrict using code or content extracted from Licensed Products as training input for a Generative AI Program, subject to defined exceptions for non-generative operations |
| After-release concerns | Players can report illegal live-generated output; Steam may act under its rules | Epic may re-review, request changes, remove content, warn, or ban for violations under its general requirements |
This is a comparison of the cited published policies, not a guarantee that either store will accept a particular game. In particular, the absence of an AI-specific Epic requirement in those pages should not be read as a promise that Epic will never add one.
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What AI content must I disclose on Steam?
Steam’s current Content Survey focuses on AI-created content that ships with the game and is consumed by players. Valve separates that content into pre-generated material made during development and live-generated material made while the game is running.
Pre-generated content: made before the player encounters it
This category can include AI-assisted art, code, sound, narrative, localization, or other material created during development and delivered to players as part of the game. For example, a developer might use generative tools to create a character portrait, dialogue, music, or localized text, then include the result in the released build.
Valve says it reviews pre-generated output under the same standards as non-AI content. The content must not be illegal or infringing, and it must be consistent with what the game’s marketing promises. Using an AI tool is not itself a blanket exemption from those standards, nor does the policy say that AI-assisted development is categorically prohibited.
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Live-generated content: made while the game runs
This category covers content generated by AI during gameplay. A system that produces dialogue, images, or other player-facing material in response to a player’s actions is a different policy case from a developer using an AI tool to make fixed dialogue before release.
For live generation, Steam asks developers to describe guardrails intended to prevent illegal output. Steam also provides a way for players to report content they believe those guardrails should have caught, using the in-game overlay. This creates an ongoing concern after launch: a developer must account not only for the content intentionally included in a build but also for what the system may produce during play.
Behind-the-scenes tools are a different case
Steam’s current documentation says its disclosure section is not aimed at efficiency gains from AI-powered development tools used behind the scenes. That distinction is about what reaches players: qualifying player-consumed generated content is the focus, rather than routine workflow assistance that does not ship as game content.
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When a tool’s role is mixed, classify it by its output rather than by the tool’s label. If an AI tool helps create a player-facing asset that ships, that output may fall within the pre-generated category; if it produces material during play, it fits the live-generated category. The stated focus does not establish a separate exemption for every possible development use, so developers should answer the Content Survey based on the actual content and behavior of the game.
How should a developer prepare a Steam submission?
Before completing Steam’s Content Survey, identify what AI-generated material players will encounter and when it is created. Then distinguish fixed shipped content from output generated during gameplay, because Steam treats those categories differently.
- Inventory player-facing outputs. List AI-assisted art, writing, localization, sound, code, or other material that ships with the game and is consumed by players. Separately note any system that generates content while the game is running.
- Classify each use. Mark shipped, fixed material as pre-generated and runtime output as live-generated. Keep behind-the-scenes efficiency uses distinct from content delivered to players, consistent with Steam’s stated focus.
- Review shipped material as game content. Check that the output is legal, does not infringe others’ rights, and matches the game’s marketing. These are the same standards Valve says apply to non-AI content.
- Describe live-generation safeguards. If the game generates content at runtime, describe the guardrails intended to prevent illegal output in the survey. The policy does not provide a universal technical recipe, so the description should reflect the actual system and safeguards rather than a generic claim.
- Account for player reports after release. Ensure the game’s support and moderation process can assess reports of illegal live-generated content submitted through the in-game overlay. The existence of a report path does not replace the developer’s responsibility for the experience.
- Keep the disclosure aligned with the shipped game. If the game’s AI behavior or player-facing outputs materially change, reassess whether the information given to Steam still describes the release accurately. The cited policy establishes disclosure and content expectations, but does not spell out a specific update workflow for every post-launch change.
Valve announced the AI disclosure section on 10 January 2024 and said the policy was intended to allow “the vast majority of games that use” AI tools. That statement supports the central point: Steam’s approach is disclosure plus content review, not a general ban on AI-assisted games. Valve also described the player-report path for live-generated content as a way to flag output that should have been caught by guardrails.
Does Epic Games Store require an AI label?
No AI-specific disclosure field or store-page label appears in the cited current Epic Store Requirements and Content Requirements. This is a narrow statement about those published requirements, not a guarantee that every AI use will be accepted or that Epic’s documentation will remain unchanged.
Epic’s review rules still address legality, intellectual-property rights, ratings, accuracy, prohibited content, user-generated content, player reports, and possible removal or account action. A game does not escape those obligations because its content was generated by a model. If an AI-generated asset infringes rights, violates a rating or content rule, or makes the game’s presentation inaccurate, the general requirements remain relevant.
For a developer, the practical implication is not “Epic permits AI without limits.” It is that the cited requirements do not establish a Steam-style AI survey question or AI label, while the broader rules continue to govern what the game contains and how it is represented. Review the applicable store requirements for the game’s content, and do not treat silence on a particular AI form as an exception to those rules.
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What does Epic’s AI training restriction cover?
Epic’s Terms include an AI-related restriction that is distinct from disclosure: users may not use code or content extracted from Licensed Products as training input for a Generative AI Program, except for defined non-generative operations. This concerns the use of Epic-licensed material as training input; it is not an AI label requirement for a developer’s own AI-assisted game assets.
Keep the two questions separate. A developer may need to assess whether their game’s content meets store requirements, and separately whether the materials used to train a generative system include code or content extracted from an Epic Licensed Product. The restriction described in the Terms should not be broadened into a claim that Epic bans all generative AI, or that it governs every third-party dataset or asset regardless of its source.
What should developers compare before choosing a store?
The policy difference is most useful when broken into workflow, visibility, safeguards, and rights. Steam’s survey asks developers to describe qualifying AI use; Epic’s cited requirements apply general content rules without an equivalent AI-specific field. Neither point alone determines whether a particular game is suitable for either store.
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Disclosure burden
On Steam, developers should be prepared to classify player-consumed AI content as pre-generated or live-generated and provide the requested information in the Content Survey. On Epic, the cited pages do not state a corresponding AI-specific disclosure step. Developers should still supply accurate store information and meet general content requirements.
Runtime safeguards and reports
Steam explicitly connects live generation with a description of guardrails and a player route to report illegal output through the in-game overlay. Epic’s cited requirements cover moderation and reporting generally, but they do not identify an AI-specific guardrail field. A developer relying on runtime generation should therefore distinguish between Steam’s explicit AI-related submission expectations and the general rules that remain relevant on Epic.
Shopper-facing transparency
Steam requires information in its Content Survey, but the cited documentation does not establish that this amounts to a particular public store-page label. Epic’s cited requirements likewise do not specify an equivalent AI label. Do not equate a developer disclosure to a platform with a guaranteed customer-facing badge unless the current platform documentation says so.
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Intellectual property and training data
Both stores’ broader rules make legality and intellectual-property rights important to distribution. Epic’s Terms add the specific restriction on using code or content extracted from Licensed Products as generative-AI training input, subject to defined non-generative exceptions. That restriction addresses a source-of-training-material question, not whether a finished game must carry an AI disclosure.
Review and enforcement after submission
Steam’s live-generation process includes the possibility that players report illegal generated output. Epic’s general requirements allow re-review and potential actions such as requesting changes, removing content, issuing warnings, or banning for violations. Neither platform’s published rules should be treated as a one-time approval that makes later content immune from review.
What does Epic’s public position on AI labels mean?
Epic CEO Tim Sweeney has publicly argued that storefront AI labels “make no sense for game stores, where AI will be involved in nearly all future production.” That is executive commentary about the rationale for labels, not a binding policy clause and not a substitute for Epic’s published requirements.
The distinction matters because a public argument about how storefronts should treat AI does not itself define what a developer must disclose, what content is allowed, or how a violation is handled. For those decisions, use the store’s published requirements and Terms rather than treating a CEO’s statement as a rule.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is established about Fortnite and AI-generated content rules?
A January 2026 UK Parliament Library briefing reported that Fortnite’s developer, community, and content rules did not mention AI-generated content, while still requiring originality and licensing or attribution where applicable. That observation is about the rules reviewed in that briefing; it does not create a general exemption from copyright, licensing, or other content obligations.
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Which platform is more suitable for a game that uses generative AI?
There is no universal answer from the published policy difference alone. Steam is more explicit about what to disclose and how live-generated content is handled; Epic’s cited requirements do not state an equivalent AI-specific disclosure step, but its broad rules and Terms still apply.
- If the game ships fixed AI-assisted assets: account for Steam’s pre-generated disclosure and review framework. On Epic, assess the assets under general legality, IP, ratings, and accuracy requirements rather than assuming the absence of a label resolves those questions.
- If the game generates content during play: prepare for Steam’s guardrail description and player-report mechanism. Epic’s cited requirements do not state an AI-specific guardrail field, but general content moderation and reporting expectations remain relevant.
- If the workflow uses Epic-licensed material: separately check the Terms restriction on feeding extracted Licensed Product code or content into generative-AI training, including the stated exception for defined non-generative operations.
- If shopper transparency is a deciding factor: verify the current store documentation rather than assuming a survey answer is automatically a public badge or that the absence of a stated label prevents future changes.
Policy wording can change. The comparison here is limited to the published Steam and Epic materials cited for these requirements, including the UK Parliament Library’s January 2026 briefing on Fortnite rules. Developers should consult the current platform documentation when preparing a submission, particularly for Steam’s Content Survey language and any new Epic AI disclosure fields.
Frequently Asked Questions
Can I use AI to write code for my game and publish it on Steam?
The cited Steam documentation distinguishes player-consumed generated content from behind-the-scenes efficiency gains, and it does not describe AI-assisted development as categorically barred. The finished game and any code or other content it ships still need to meet the platform’s ordinary legality and infringement standards.
Does an AI disclosure on Steam guarantee that my game will be approved?
No. Disclosure is not a substitute for review: Valve says pre-generated output is assessed under the same legality, infringement, and marketing-consistency expectations as non-AI material. A survey response cannot make otherwise disallowed content compliant.
Can I train an AI model on Epic game files if I already own them?
Epic’s Terms restriction is about code or content extracted from Licensed Products being used as training input for a Generative AI Program, with defined exceptions for non-generative operations. Owning or accessing a product should not be treated as an automatic exception to that restriction.
Are Epic CEO Tim Sweeney’s comments about AI labels part of the store rules?
No. His statement is public commentary, while developers’ obligations come from Epic’s Terms and published Store Requirements and Content Requirements. A position on whether labels make sense does not establish what a submission must contain.
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