Zillow Premier Agent CRM
Zillow Premier Agent CRM: A free, focused CRM for agents working primarily with Zillow and Trulia leads. Ranked #199 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Free plan; best for agents relying primarily on Zillow and Trulia leads.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forAgents relying primarily on Zillow and Trulia leads
- Free planYes
- Paid fromFree
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Free CRM with contact management, tasks, reminders, and notes
- Buyer activity insights support personalized property recommendations
- Automated responses, drip campaigns, and lead forwarding rules
Where it doesn't
- Lead coverage centers on Zillow and Trulia contacts
- Third-party synchronization is limited to selected CRM integrations
- Premier Agent advertising is custom-priced by market and package
Our verdict on Zillow Premier Agent CRM
Zillow Premier Agent CRM is a free customer relationship management tool for real estate agents, teams, and brokerages working with Zillow’s network. It organizes Zillow and Trulia contacts and combines buyer search, saved-home, and browsing insights with tasks, reminders, custom notes, and contact statuses. Agents can communicate through email, text, and phone, while web, iOS, and Android access supports work across desktop and mobile environments.
The free CRM includes the core tools needed to organize and follow up with portal-generated leads. Automated email responses, email templates, and drip campaigns support recurring communication, while personalized property recommendations use buyer activity insights to help tailor outreach. Lead forwarding rules can route contacts according to time, price, property type, or location. These features make the product a practical fit for solo agents and small or mid-market teams that want structured follow-up without a CRM subscription.
Its main trade-off is ecosystem breadth. Contact management is designed around Zillow and Trulia leads, and third-party CRM synchronization is available for Follow Up Boss, Top Producer, and Lofty. That focused approach suits agents whose lead flow is concentrated in Zillow’s network, but it is less compelling for brokerages that need a broader range of lead sources, integrations, or CRM flexibility. Choose it for a free, portal-centered workflow with mobile access and built-in follow-up tools; consider another CRM when multi-channel lead coverage is the priority.
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Zillow Premier Agent CRM pricing
Zillow Premier Agent CRM fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Not verified |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Phone |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: Follow Up Boss, Top Producer, Lofty See all → |
| Pricing | Free plan |
| Website | zillow.com |
| Facts checked | 22 Sep 2026 |
Zillow Premier Agent CRM integrations
Zillow Premier Agent CRM lists 3 integrations on its own site.
- Follow Up Boss
- Top Producer
- Lofty
See all Zillow Premier Agent CRM integrations →
Alternatives to Zillow Premier Agent CRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Zillow Premier Agent CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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