Zillow Premier Agent CRM review
A free, focused CRM for agents working primarily with Zillow and Trulia leads.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Zillow Premier Agent CRM is a free customer relationship management tool for real estate agents, teams, and brokerages working with Zillow’s network. It organizes Zillow and Trulia contacts and combines buyer search, saved-home, and browsing insights with tasks, reminders, custom notes, and contact statuses. Agents can communicate through email, text, and phone, while web, iOS, and Android access supports work across desktop and mobile environments.
The free CRM includes the core tools needed to organize and follow up with portal-generated leads. Automated email responses, email templates, and drip campaigns support recurring communication, while personalized property recommendations use buyer activity insights to help tailor outreach. Lead forwarding rules can route contacts according to time, price, property type, or location. These features make the product a practical fit for solo agents and small or mid-market teams that want structured follow-up without a CRM subscription.
Its main trade-off is ecosystem breadth. Contact management is designed around Zillow and Trulia leads, and third-party CRM synchronization is available for Follow Up Boss, Top Producer, and Lofty. That focused approach suits agents whose lead flow is concentrated in Zillow’s network, but it is less compelling for brokerages that need a broader range of lead sources, integrations, or CRM flexibility. Choose it for a free, portal-centered workflow with mobile access and built-in follow-up tools; consider another CRM when multi-channel lead coverage is the priority.
Zillow Premier Agent CRM pros and cons
- Where it wins
- Free CRM with contact management, tasks, reminders, and notes
- Buyer activity insights support personalized property recommendations
- Automated responses, drip campaigns, and lead forwarding rules
- Where it doesn't
- Lead coverage centers on Zillow and Trulia contacts
- Third-party synchronization is limited to selected CRM integrations
- Premier Agent advertising is custom-priced by market and package
Zillow Premier Agent CRM fact sheet, pricing and score →
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