Zeotap CDP
Zeotap CDP: A broad CDP for unifying profiles, activating audiences, and orchestrating journeys. Ranked #11 of 58 in Customer Data Platforms by our editors (8.2/10); pricing: Pricing on request; best for enterprise teams needing journeys and personalization.
At a glance
- Editor score8.2 / 10
- PricingPricing on request
- Best forEnterprise teams needing journeys and personalization
- Identity resolutionYes
- Founded2014 · Berlin, Germany
- Facts checked21 Sep 2026
Where it wins
- Combines identity resolution, unified profiles, segmentation, and activation
- Supports batch and real-time ingestion across multiple deployment models
- Includes omnichannel journeys, governance, and AI-assisted decisioning
Where it doesn't
- Pricing requires contacting sales
- Its broad scope can mean more implementation decisions
- May be more platform than smaller teams need
Our verdict on Zeotap CDP
Zeotap CDP is an enterprise customer data platform for marketing, analytics, customer experience, IT, and data teams. It brings together customer data from websites, apps, CRM systems, data warehouses, files, and other sources, then maps that information into unified customer profiles. Teams can resolve identities, build audiences, activate them across marketing and advertising destinations, and support real-time personalisation and omnichannel journey orchestration. It is best suited to organisations that need a broad customer data foundation rather than a narrow audience tool.
Its ecosystem coverage is a notable strength. Zeotap CDP supports web, iOS, Android, APIs, and self-hosted use, with packaged, composable, and client-hosted deployment options. Listed integrations include Google Ads, Meta, Braze, Salesforce CRM, Microsoft Dynamics CRM, Snowflake, BigQuery, Amazon S3, Databricks, Google Cloud Storage, and Google Tag Manager. The platform also combines batch and real-time ingestion with consent management and data governance, making it a fit for teams coordinating data across marketing, analytics, and technology environments.
Pricing is contact-sales, so evaluation is structured around a sales conversation rather than published plan comparisons. The product's breadth is valuable for enterprise teams that need profiles, identity stitching, segmentation, activation, personalisation, and journey management in one platform. Smaller teams or organisations seeking a simpler, narrowly focused customer data tool may prefer an alternative with less architectural scope and a more direct buying process. Zeotap CDP is the stronger choice when deployment flexibility and cross-channel activation matter alongside unified customer data.
Your product? Our editors can test Zeotap CDP in depth and publish a review, labelled as paid · from $149/mo →
Zeotap CDP pricing
Zeotap CDP fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Real-time profiles | Yes |
| Identity resolution | Yes |
| Audience activation | Yes |
| Data ingestion | Both |
| Source connectors | Not verified |
| Destination connectors | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Tickets, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, Zendesk … See all → |
| Pricing | Pricing on request |
| Website | zeotap.com |
| Facts checked | 21 Sep 2026 |
Zeotap CDP integrations
Zeotap CDP lists 20 integrations on its own site.
- Salesforce
- HubSpot
- Pipedrive
- Zoho CRM
- Microsoft Dynamics 365
- Zendesk
- Intercom
- Freshdesk
- Google Ads
- Facebook Ads
- LinkedIn Ads
- TikTok Ads
- Snapchat Ads
- Pinterest Ads
- Braze
- Klaviyo
- Iterable
- Mailchimp
- ActiveCampaign
- Marketo
See all Zeotap CDP integrations →
Alternatives to Zeotap CDP
- Twilio SegmentA broad CDP with real-time profiles, identity resolution, activation, and a free entry plan.9.3
- Adobe Real-Time CDPA full-featured CDP for enterprises standardizing customer data across Adobe workflows.9.2
- Salesforce Data 360A broad customer data platform built for Salesforce-centered enterprise data teams.9.1
See all Zeotap CDP alternatives →
Also Ranked In
Zeotap CDP is ranked in 3 of our directories.
Used Zeotap CDP? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Zeotap CDP for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Zeotap CDP is listed in our Customer Data Platforms directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/zeotap-cdp/"><img src="https://www.itechguides.com/best/badge/zeotap-cdp.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update