Whitelabel
Whitelabel: A pay-as-you-go layer for matching-gift workflows, donor follow-up, and CRM sync. Ranked #5 of 16 in Nonprofit Matching Gift Software by our editors (7.5/10); pricing: Paid; best for teams wanting matching gifts inside donor journeys.
At a glance
- Editor score7.5 / 10
- PricingPaid
- Best forTeams wanting matching gifts inside donor journeys
- Free planNo
- Eligibility lookupYes
- Facts checked21 Sep 2026
Where it wins
- Employer eligibility lookup and instructions during donation checkout
- Automated reminders plus submission-status synchronization to CRM
- Integrates with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox
Where it doesn't
- No free plan is available
- A 3.5% platform fee applies to each gift, plus payment costs
- Web-only access may not fit teams needing native mobile tools
Our verdict on Whitelabel
Whitelabel is an AI fundraising platform for nonprofit organizations that want matching-gift tools within existing donor journeys. It supports one-time and recurring donations, employer eligibility lookup during checkout, employer-specific instructions and portal links, donor follow-up, conversational giving, analytics, and CRM synchronization. The platform is designed to sit over an organization’s current website, CRM, and fundraising stack rather than require an immediate replatforming. It is best suited to teams that want to add matching-gift discovery and follow-up to online fundraising without separating those workflows from donation checkout.
The published Pay-as-you-go plan includes the AI fundraising stack, unlimited campaigns and donors, no monthly subscription, no setup fees, and no contract. The pricing model uses a 3.5% platform fee per gift, with payment costs passed through at cost. That structure may suit organizations that prefer usage-based pricing and want to avoid a recurring subscription, while teams comparing fixed software budgets should account for the per-gift fee. Whitelabel connects with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox, and supports two-way CRM synchronization for connected fundraising operations.
Its strongest category fit is the matching-gift workflow itself: eligibility detection can appear during checkout, employer-specific forms and portal links can guide donors, submission status can synchronize to the CRM, and automated reminders can support follow-up. Matching-revenue reporting, donor records, and analytics extend the workflow beyond the initial gift. Teams should choose Whitelabel if they prioritize matching-gift outreach, CRM-connected donor journeys, and multichannel follow-up. Organizations seeking a free plan, native mobile access, or a narrow matching-only product may prefer an alternative.
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Whitelabel pricing
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Whitelabel fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Eligibility lookup | Yes |
| Automated donor outreach | Yes |
| Submission tracking | Yes |
| Match revenue reporting | Yes |
| CRM integration | Yes |
| Outreach channels | Multichannel |
| Employer portal | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, HIPAA, PCI DSS |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Salesforce, HubSpot, Klaviyo, Mailchimp, Donorbox |
| Pricing | Paid (source) |
| Website | whitelabel.ai |
| Facts checked | 21 Sep 2026 |
Whitelabel integrations
Whitelabel lists 5 integrations on its own site.
- Salesforce
- HubSpot
- Klaviyo
- Mailchimp
- Donorbox
Alternatives to Whitelabel
- AmplyBroad matching-gift automation with a free entry tier and CRM connectivity.9.4
- Double the Donation MatchingA full matching-gift workflow for teams ready to invest in eligibility, outreach, and reporting.8.8
- FrontStream Matching GiftsA broad nonprofit fundraising platform with matching-gift lookup, verification, and payout workflows.8.4
See all Whitelabel alternatives →
Whitelabel vs the competition
- Whitelabel vs Amply
- Whitelabel vs Double the Donation Matching
- Whitelabel vs FrontStream Matching Gifts
- Whitelabel vs DonorOS
- Whitelabel vs GiveCampus GC Outreach
- Whitelabel vs haku
Compare Whitelabel with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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