Amply vs Whitelabel

Amply9.4Visit Whitelabel7.5Visit

Higher score Amply #1 in Nonprofit Matching Gift Software 9.4/10 Free plan Free plan✓ 5 of 6 features Visit Amply

vs

Whitelabel #5 in Nonprofit Matching Gift Software 7.5/10 Paid ✓ 5 of 6 features Visit Whitelabel

• Amply fits best

  Nonprofits wanting broad, low-cost matching automation

• Whitelabel fits best

  Teams wanting matching gifts inside donor journeys

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Side by side

Feature	Amply 9.4/10 Visit ↗	Whitelabel 7.5/10 Visit ↗
At a glance
Editor score	9.4	7.5
Ranking	#1 in Nonprofit Matching Gift Software	#5 in Nonprofit Matching Gift Software
Best for	Nonprofits wanting broad, low-cost matching automation	Teams wanting matching gifts inside donor journeys
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email	Email
Integrations	6 integrations	5 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Amply 5/6 · Whitelabel 5/6
Eligibility lookup	✓	✓
Automated donor outreach	✓	✓
Submission tracking	✓	✓
Match revenue reporting	✓	✓
CRM integration	✓	✓
Employer portal	Not checked yet	Not checked yet
Specs
Outreach channels	Email	Multichannel
Our review
Pros	Free Freemium tier with no flat fees Automates eligibility checks, reminders, forms, and match tracking Connects with donation platforms, CRM systems, APIs, and webhooks	Employer eligibility lookup and instructions during donation checkout Automated reminders plus submission-status synchronization to CRM Integrates with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox
Cons	Freemium is feature limited Standard charges 5% of eligible matches Custom is typically for nonprofits with donation volume of $5M+	No free plan is available A 3.5% platform fee applies to each gift, plus payment costs Web-only access may not fit teams needing native mobile tools
Our verdict	Amply is a web and API software-as-a-service platform for nonprofits that want to manage employer matching gifts alongside fundraising. It connects with donation pages and receipts, checks donor and nonprofit eligibility against company… Read the review →	Whitelabel is an AI fundraising platform for nonprofit organizations that want matching-gift tools within existing donor journeys. It supports one-time and recurring donations, employer eligibility lookup during checkout, employer-specific… Read the review →

Strengths and trade-offs

• Amply — where it wins

  • Free Freemium tier with no flat fees
  • Automates eligibility checks, reminders, forms, and match tracking
  • Connects with donation platforms, CRM systems, APIs, and webhooks

  Where it doesn't

  • Freemium is feature limited
  • Standard charges 5% of eligible matches
  • Custom is typically for nonprofits with donation volume of $5M+

• Whitelabel — where it wins

  • Employer eligibility lookup and instructions during donation checkout
  • Automated reminders plus submission-status synchronization to CRM
  • Integrates with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox

  Where it doesn't

  • No free plan is available
  • A 3.5% platform fee applies to each gift, plus payment costs
  • Web-only access may not fit teams needing native mobile tools

• Amply9.4/10 · Free plan

  Broad matching-gift automation with a free entry tier and CRM connectivity.

  Visit AmplyFull verdict →
• Whitelabel7.5/10 · Paid

  A pay-as-you-go layer for matching-gift workflows, donor follow-up, and CRM sync.

  Visit WhitelabelFull verdict →