Whitelabel review
A pay-as-you-go layer for matching-gift workflows, donor follow-up, and CRM sync.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Whitelabel is an AI fundraising platform for nonprofit organizations that want matching-gift tools within existing donor journeys. It supports one-time and recurring donations, employer eligibility lookup during checkout, employer-specific instructions and portal links, donor follow-up, conversational giving, analytics, and CRM synchronization. The platform is designed to sit over an organization’s current website, CRM, and fundraising stack rather than require an immediate replatforming. It is best suited to teams that want to add matching-gift discovery and follow-up to online fundraising without separating those workflows from donation checkout.
The published Pay-as-you-go plan includes the AI fundraising stack, unlimited campaigns and donors, no monthly subscription, no setup fees, and no contract. The pricing model uses a 3.5% platform fee per gift, with payment costs passed through at cost. That structure may suit organizations that prefer usage-based pricing and want to avoid a recurring subscription, while teams comparing fixed software budgets should account for the per-gift fee. Whitelabel connects with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox, and supports two-way CRM synchronization for connected fundraising operations.
Its strongest category fit is the matching-gift workflow itself: eligibility detection can appear during checkout, employer-specific forms and portal links can guide donors, submission status can synchronize to the CRM, and automated reminders can support follow-up. Matching-revenue reporting, donor records, and analytics extend the workflow beyond the initial gift. Teams should choose Whitelabel if they prioritize matching-gift outreach, CRM-connected donor journeys, and multichannel follow-up. Organizations seeking a free plan, native mobile access, or a narrow matching-only product may prefer an alternative.
Whitelabel pros and cons
- Where it wins
- Employer eligibility lookup and instructions during donation checkout
- Automated reminders plus submission-status synchronization to CRM
- Integrates with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox
- Where it doesn't
- No free plan is available
- A 3.5% platform fee applies to each gift, plus payment costs
- Web-only access may not fit teams needing native mobile tools
Whitelabel fact sheet, pricing and score →
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