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Head-to-head · Nonprofit Matching Gift Software

Whitelabel vs haku

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Whitelabel #5 in Nonprofit Matching Gift Software 7.5/10 Paid ✓ 5 of 6 features Visit Whitelabel
haku #7 in Nonprofit Matching Gift Software 7.1/10 Pricing on request ✓ 2 of 6 features Visit haku

Whitelabel leads on 0 checks, haku on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWhitelabel · 7.5/10
  • Most featuresWhitelabel · 5 of 6

Whitelabel scores higher on our rubric for nonprofit matching gift software: 7.5 against 7.1 out of 10; our editors rank them #5 and #7.

On outreach channels, Whitelabel gives you Multichannel where haku offers Email.

Whitelabel is the better fit for teams wanting matching gifts inside donor journeys. haku is the better fit for fundraising teams adding matching prompts to campaigns.

  • Whitelabel fits best

    Teams wanting matching gifts inside donor journeys

  • haku fits best

    Fundraising teams adding matching prompts to campaigns

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Side by side

Feature Whitelabel 7.5/10 Visit ↗ haku 7.1/10 Visit ↗
At a glance
Editor score 7.5 7.1
Ranking #5 in Nonprofit Matching Gift Software #7 in Nonprofit Matching Gift Software
Best for Teams wanting matching gifts inside donor journeys Fundraising teams adding matching prompts to campaigns
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Live chat, Phone
Compliance SOC 2, HIPAA, PCI DSS SOC 2, GDPR
Integrations 5 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Whitelabel 5/6 · haku 2/6
Eligibility lookup ✓ ✓
Automated donor outreach ✓ ✓
Submission tracking ✓ (best) Not checked yet
Match revenue reporting ✓ (best) Not checked yet
CRM integration ✓ (best) Not checked yet
Employer portal Not checked yet Not checked yet
Specs
Outreach channels Multichannel Email
Our review
Pros
  • Employer eligibility lookup and instructions during donation checkout
  • Automated reminders plus submission-status synchronization to CRM
  • Integrates with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox
  • Corporate matching-gift prompts with Double the Donation integration
  • Combines donations, events, CRM, memberships, and reporting
  • Automated donor and fundraiser communications across campaigns
Cons
  • No free plan is available
  • A 3.5% platform fee applies to each gift, plus payment costs
  • Web-only access may not fit teams needing native mobile tools
  • Pricing is transaction-based rather than a published subscription plan
  • Matching workflows rely on integrations such as Double the Donation
  • The broad feature set may exceed the needs of focused fundraising teams
Our verdict

Whitelabel is an AI fundraising platform for nonprofit organizations that want matching-gift tools within existing donor journeys. It supports one-time and recurring donations, employer eligibility lookup during checkout, employer-specific…

Read the review →

haku is a nonprofit fundraising and supporter engagement platform for organizations that want donations, peer-to-peer campaigns, events, memberships, communications, CRM, and reporting in one system. Its matching-gift functionality adds…

Read the review →
  1. WhitelabelNonprofit Matching Gift Software 7.5Paid
  2. hakuNonprofit Matching Gift Software 7.1Pricing on request

Strengths and trade-offs

  • Whitelabel — where it wins

    • Employer eligibility lookup and instructions during donation checkout
    • Automated reminders plus submission-status synchronization to CRM
    • Integrates with Salesforce, HubSpot, Klaviyo, Mailchimp, and Donorbox

    Where it doesn't

    • No free plan is available
    • A 3.5% platform fee applies to each gift, plus payment costs
    • Web-only access may not fit teams needing native mobile tools

  • haku — where it wins

    • Corporate matching-gift prompts with Double the Donation integration
    • Combines donations, events, CRM, memberships, and reporting
    • Automated donor and fundraiser communications across campaigns

    Where it doesn't

    • Pricing is transaction-based rather than a published subscription plan
    • Matching workflows rely on integrations such as Double the Donation
    • The broad feature set may exceed the needs of focused fundraising teams
  • Whitelabel7.5/10 · Paid

    A pay-as-you-go layer for matching-gift workflows, donor follow-up, and CRM sync.

    Visit WhitelabelFull verdict →
  • haku7.1/10 · Pricing on request

    A broad nonprofit fundraising platform with built-in matching-gift prompts and integrations.

    Visit hakuFull verdict →

More comparisons

All nonprofit matching gift software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update