WHISE
WHISE: A low-cost European real estate CRM with matching, publishing, and workflow tools. Ranked #63 of 248 in Real Estate CRM Software by our editors (3.2/10); pricing: Free plan; best for european agencies seeking a low-cost starter CRM.
At a glance
- Editor score3.2 / 10
- PricingFree plan
- Best forEuropean agencies seeking a low-cost starter CRM
- Free planYes
- Paid from€59/user/mo
- Automated follow-upYes
- Founded2000 · Brussels, Belgium
- Facts checked22 Sep 2026
Where it wins
- Free plan with CRM features and publishing for up to five properties
- Automated matching, reminders, checklists, and portal lead import
- Mobile access, marketing tools, migration support, and API connectivity
Where it doesn't
- Freemium is limited to one user and five published properties
- Paid plans require annual billing and exclude VAT
- Website packages are supplied through WHISE partners
Our verdict on WHISE
WHISE is an online CRM and transaction platform for real estate agents, agencies, and multi-agency networks. It combines contact and prospect management with property portfolio administration, conversion statuses, automated follow-up, matching, appointment scheduling, transaction checklists, and portal publishing. It is particularly suited to European agencies starting with a focused CRM, especially those that need property publishing and lead handling alongside day-to-day transaction workflows.
The freemium plan provides a free account with no time limit for one user, up to five properties published online, CRM features, and property-portal publishing. Starter costs EUR 59 per user per month with annual billing, while Expert costs EUR 89 per user per month with annual billing; both paid plans include unlimited properties, and paid prices exclude VAT. The published plan structure makes WHISE accessible for a small operation, while larger agencies are directed to contact sales. The free tier is less suitable for teams or portfolios exceeding five published properties.
WHISE’s workflow and ecosystem coverage are its main strengths. Automated reminders, scheduled email or SMS follow-up, appointment confirmations, checklists, and task lists support recurring agency processes. Contacts can be matched with properties automatically or manually, while portal publishing and automatic lead import connect marketing activity with prospect management. Mass-mailing, newsletters, brochures, posters, mobile access, data migration, and an API extend its role beyond a basic contact database. Integrations include Zoom, Google Agenda, Facebook, Twitter, WhatsApp, Cellcom SMS, Allocloud, and Intertel. Agencies wanting a web-based system with broad real estate workflow coverage should consider WHISE; teams needing a multi-user free tier or a fully packaged website may prefer another option.
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WHISE pricing
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WHISE fact sheet
| Free plan | Yes |
|---|---|
| Paid from | €59/user/mo |
| Automated follow-up | Yes |
| Lead routing | Not verified |
| Property matching | Yes |
| Website included | Yes |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Zoom, Google Agenda, Facebook, Twitter, WhatsApp, SMS services … See all → |
| Pricing | Free plan (source) |
| Website | whise.eu |
| Facts checked | 22 Sep 2026 |
WHISE integrations
WHISE lists 7 integrations on its own site.
- Zoom
- Google Agenda
- SMS services
- Property portals
Alternatives to WHISE
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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