Verna
Verna: A free-to-start property CRM spanning leads, inventory, leasing, finance, and maintenance. Ranked #70 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Free plan · 14-day trial; best for small property businesses needing free operations tools.
At a glance
- Editor score3.0 / 10
- PricingFree plan · 14-day trial
- Best forSmall property businesses needing free operations tools
- Free planYes
- Paid from$39/user/mo
- Automated follow-upYes
- Facts checked20 Sep 2026
Where it wins
- Free plan includes lead capture, routing, inventory, deals, and offers
- Covers CRM, property matching, contracts, leasing, rent collection, and accounting
- Connects with Meta, WhatsApp Business, calendars, Excel, portals, and REST APIs
Where it doesn't
- Website lead capture is supported, but a website is not included
- The free tier has a narrower feature set than Professional and Enterprise
- Self-serve signup is not yet available
Our verdict on Verna
Verna is a real estate CRM and operating platform for developers, brokerages, agencies, and property managers. It brings lead capture, routing, pipeline tracking, inventory, property matching, offers, contracts, payment plans, leasing, tenant service, facility maintenance, and accounting into one system. Lead sources include Meta, spreadsheets, portals, walk-ins, and websites, while responsive phone access supports work away from a desktop. The strongest fit is a small property business that wants free operational tools alongside core CRM functions.
Pricing starts with a Free plan at $0 per user. It includes leads, deals, offers, inventory, lead capture and routing, dashboards, Excel exports, and access from any phone. Professional costs $39 per user per month when billed annually or $49 per user per month when billed monthly. Both paid versions list unlimited users, Meta lead sync, conversion feedback, WhatsApp bots, a broker partner portal, finance tools, and priority support. Enterprise adds leasing and tenant features, facility management, a technician app, multi-company consolidation, migration and setup, and a dedicated account manager. A 14-day free trial is also available.
Verna’s breadth is its defining advantage. Beyond lead management, it includes broker and agent management, unit availability, approvals, rent collection, maintenance, invoicing, receipts, collections, and a double-entry ledger. Its REST API and website lead-capture endpoint support custom connections, while integrations include Salesforce, HubSpot, Meta, WhatsApp Business, OpenAI, Google Calendar, Outlook Calendar, Excel, and property portals. Businesses seeking a broad operating system for property workflows should consider Verna; teams wanting a focused CRM or a built-in website may prefer a narrower alternative.
Your product? Our editors can test Verna in depth and publish a review, labelled as paid · from $149/mo →
Verna pricing
All 3 Verna plans and prices →
Verna fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $39/user/mo |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | No |
| Mobile app | Yes |
| Email marketing | Not verified |
| Lead import | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Salesforce, HubSpot, Meta, WhatsApp Business, OpenAI, Google Calendar … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | verna.ai |
| Facts checked | 20 Sep 2026 |
Verna integrations
Verna lists 10 integrations on its own site.
- Salesforce
- HubSpot
- Meta
- WhatsApp Business
- OpenAI
- Google Calendar
- Outlook Calendar
- Excel
- REST API
- Property portals
Alternatives to Verna
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
Used Verna? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Verna for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Verna is listed in our Real Estate CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/verna/"><img src="https://www.itechguides.com/best/badge/verna.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update