Verna review
A free-to-start property CRM spanning leads, inventory, leasing, finance, and maintenance.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Verna is a real estate CRM and operating platform for developers, brokerages, agencies, and property managers. It brings lead capture, routing, pipeline tracking, inventory, property matching, offers, contracts, payment plans, leasing, tenant service, facility maintenance, and accounting into one system. Lead sources include Meta, spreadsheets, portals, walk-ins, and websites, while responsive phone access supports work away from a desktop. The strongest fit is a small property business that wants free operational tools alongside core CRM functions.
Pricing starts with a Free plan at $0 per user. It includes leads, deals, offers, inventory, lead capture and routing, dashboards, Excel exports, and access from any phone. Professional costs $39 per user per month when billed annually or $49 per user per month when billed monthly. Both paid versions list unlimited users, Meta lead sync, conversion feedback, WhatsApp bots, a broker partner portal, finance tools, and priority support. Enterprise adds leasing and tenant features, facility management, a technician app, multi-company consolidation, migration and setup, and a dedicated account manager. A 14-day free trial is also available.
Verna’s breadth is its defining advantage. Beyond lead management, it includes broker and agent management, unit availability, approvals, rent collection, maintenance, invoicing, receipts, collections, and a double-entry ledger. Its REST API and website lead-capture endpoint support custom connections, while integrations include Salesforce, HubSpot, Meta, WhatsApp Business, OpenAI, Google Calendar, Outlook Calendar, Excel, and property portals. Businesses seeking a broad operating system for property workflows should consider Verna; teams wanting a focused CRM or a built-in website may prefer a narrower alternative.
Verna pros and cons
- Where it wins
- Free plan includes lead capture, routing, inventory, deals, and offers
- Covers CRM, property matching, contracts, leasing, rent collection, and accounting
- Connects with Meta, WhatsApp Business, calendars, Excel, portals, and REST APIs
- Where it doesn't
- Website lead capture is supported, but a website is not included
- The free tier has a narrower feature set than Professional and Enterprise
- Self-serve signup is not yet available
Verna fact sheet, pricing and score →
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