UserMotion review
A focused scoring and signal platform with a useful free entry tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
UserMotion is a sales intelligence platform for B2B SaaS teams that need predictive lead and account scoring. It combines product usage, behavioral data, firmographics, technographics, intent signals, buying signals, and ICP scoring to rank prospects and accounts. The platform also covers lead and company enrichment, real-time opportunity alerts, customer health scoring, and sales and customer-success playbooks. It is best suited to teams that want scoring across both new-business and customer-success workflows rather than a tool focused only on lead qualification.
Pricing is structured around a free plan and paid expansion. Free includes ICP Scoring, Intent Scoring, Real-time Signals, and email and chat support. Starter costs $199 per month on monthly billing and adds Customer 360, Customer Health Scoring, Churn Signals, Upsell Signals, and 10+ integrations while retaining the Free features. Scale includes everything in Starter, plus unlimited users and accounts, unlimited enriched leads, and a shared Slack channel; its pricing requires contacting sales. The 14-day free trial provides another way to evaluate the paid offering. Teams should start with Free when core scoring and signals are the priority, while Starter is the clearer fit for broader lifecycle coverage.
Platform fit is a notable strength. UserMotion is available through the web and API, with integrations for HubSpot, Intercom, Stripe, Close, Outreach, Slack, and Segment, plus a JavaScript SDK. That combination supports connections across CRM, customer communication, billing, sales engagement, analytics, and messaging workflows. The main tradeoff is scope: teams looking for customer health, churn, and upsell signals need at least Starter, and organizations requiring unlimited users or enriched leads move to Scale. UserMotion is a strong match for B2B SaaS teams that want predictive scoring with account-level context; teams needing only basic lead scoring may not need the broader platform.
UserMotion pros and cons
- Where it wins
- Free plan includes ICP scoring, intent scoring, and real-time signals
- Scores leads and accounts using behavioral, firmographic, and intent data
- Connects with HubSpot, Intercom, Stripe, Slack, Segment, and Outreach
- Where it doesn't
- Starter costs $199 per month before Customer 360 and health scoring
- Scale pricing requires contacting sales
- The Free plan does not include Customer 360, churn, or upsell signals
UserMotion fact sheet, pricing and score →
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