Userflow
Userflow: A broad web onboarding toolkit for teams that need localization, testing, and analytics. Ranked #15 of 30 in User Onboarding Software by our editors (7.8/10); pricing: 14-day trial; best for web teams prioritizing localization and testing.
At a glance
- Editor score7.8 / 10
- Pricing14-day trial
- Best forWeb teams prioritizing localization and testing
- Free planNo
- Founded2018 · San Francisco, California, USA
- Facts checked23 Sep 2026
Where it wins
- Tours, checklists, surveys, tooltips, banners, and resource-center content
- Localization includes multiple locales, translations, and RTL language support
- A/B testing, funnel analysis, and advanced segmentation
Where it doesn't
- No native iOS or Android app support
- Only three listed integrations: REST API, webhooks, and Userflow MCP
- Annual pricing starts at $400 per month for 1,000 monthly active users
Our verdict on Userflow
Userflow is an AI-powered digital adoption platform for product, growth, customer success, and marketing teams. Its no-code builder supports in-app product tours, guided walkthroughs, onboarding checklists, tooltips, surveys, announcements, banners, launchers, and resource-center entries. Teams can target experiences by pages, events, attributes, segments, behavior, or schedules. It is designed for web products and supports mobile web apps, but not native iOS or Android apps.
The published plans show Adoption Studio at $400 per month when billed annually, including 1,000 monthly active users. The plan includes unlimited creation and targeted deployment of flows, surveys, NPS, banners, launchers, checklists, tooltips, and tours, along with no-code custom event tracking, three environments, and unlimited seats. Monthly billing is also available. The Adoption Agent add-on costs $80 per month when billed annually and adds an always-on agent for answering user questions, Action Flows for guiding users through products, and 500 AI credits per month. There is a 14-day free trial and no free plan.
Localization and experimentation are central strengths. Userflow supports multiple locales, translations, RTL language support, A/B testing with random attributes and flow conditions, funnel analysis, and advanced segmentation. Its REST API, webhooks, and Userflow MCP provide integration options, while Userflow.js and REST APIs support API-based implementation. Choose Userflow if your web team needs a broad, no-code onboarding system with localization and testing. Teams focused on native mobile onboarding or a wider prebuilt integration ecosystem should consider a different fit.
Your product? Our editors can test Userflow in depth and publish a review, labelled as paid · from $149/mo →
Userflow pricing
All 4 Userflow plans and prices →
Userflow fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| In-app tours | Not verified |
| Onboarding checklists | Not verified |
| Contextual guides | Not verified |
| No-code builder | Yes |
| Platform support | Not verified |
| Free plan limit | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot … See all → |
| Pricing | 14-day trial (source) |
| Website | userflow.com |
| Facts checked | 23 Sep 2026 |
Userflow integrations
Userflow lists 12 integrations on its own site.
- Salesforce
- Segment
- Mixpanel
- Slack
- Heap
- HubSpot
- Intercom
- Zendesk
- Amplitude
- LogRocket
- RudderStack
- Zapier
See all Userflow integrations →
Alternatives to Userflow
- UserpilotA broad experimentation toolkit for teams willing to pay for depth.9.4
- AppcuesA mature onboarding suite for teams that need web, mobile, targeting, and measurement.9.2
- WakelineAn economical onboarding toolkit with broad components and native mobile coverage.9.0
See all Userflow alternatives →
Also Ranked In
Userflow is ranked in 7 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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