Tomi.ai review
Predictive scoring and advertising activation for high-value marketing programs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tomi.ai is a predictive marketing platform for high-ticket e-commerce and lead-generation businesses. It analyzes website and mobile-app behavior, CRM sales and funnel data, revenue, customer lifetime value, and GA4 events to score website visitors and inbound leads. Its models predict purchase probability and expected 30–90 day customer lifetime value, while CRM delivery and advertising signals connect scoring to downstream marketing activity. The platform is aimed at teams that want predictive signals for acquisition, retargeting, conversion optimization, and revenue-focused campaign decisions.
According to the vendor's pricing page, Starter costs $3,000 per month when billed annually. It includes website visitor and session scoring, predictive conversions, value-based bidding and retargeting, predictive lookalike audiences, conversion rate optimization, and server-side tracking. Professional costs $5,000 per month when billed annually and adds inbound lead scoring, custom GA4 event scoring, predictive attribution, advanced analytics and A/B testing, and multitouch customer journeys. Enterprise pricing is custom, with custom ML models, mobile app and ads optimization, category-based scoring and targeting, product-qualified leads, custom integrations, and full access to raw data.
Its strongest fit is a marketing stack centered on advertising platforms and measurable customer value. Google Ads, Meta Ads, CRM systems, and GA4 are named integrations, while API access and CRM lead-score delivery support broader activation. Predictive conversions, value-based bidding, retargeting, and lookalike audiences make the platform especially relevant when advertising optimization is the main objective. Teams seeking a lower-cost scoring tool, a simpler qualification workflow, or a narrower CRM-only use case may find the annual Starter commitment and advertising-oriented scope difficult to justify. Tomi.ai is better suited to organizations with substantial paid acquisition programs and enough sales, funnel, and revenue data to inform predictive models.
Tomi.ai pros and cons
- Where it wins
- Predicts purchase probability and 30–90 day customer lifetime value
- Connects scoring to Google Ads, Meta Ads, CRM systems, and GA4
- Supports bidding, retargeting, lookalike audiences, and attribution
- Where it doesn't
- Starter costs $3,000 per month when billed annually
- Inbound lead scoring starts with the Professional plan
- Enterprise pricing is custom rather than publicly stated
Tomi.ai fact sheet, pricing and score →
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