Tolstoy
Tolstoy: A low-cost way to add shoppable video, guided shopping, and AI commerce tools. Ranked #5 of 26 in Social Commerce Software by our editors (8.2/10); pricing: 30-day trial; best for low-cost shoppable video teams.
At a glance
- Editor score8.2 / 10
- Pricing30-day trial
- Best forLow-cost shoppable video teams
- Free planNo
- Paid from$8/mo
- Facts checked22 Sep 2026
Where it wins
- Shoppable feeds, stories, carousels, and tiles with product tagging
- AI shopping assistance, virtual try-on, sizing help, and product Q&A
- Shopify, TikTok Shop, Instagram, YouTube, and analytics integrations
Where it doesn't
- Livestream shopping is not included
- The free offering is limited to a 30-day publishing trial
- Advanced plans rise to $129 or $299 per month
Our verdict on Tolstoy
Tolstoy is an AI ecommerce platform for commerce brands that want to turn product content into shopping experiences. It supports shoppable video feeds, stories, carousels, and tiles, with product and variant tagging across videos. Ecommerce teams can also create product images and videos, add interactive PDP widgets, and guide shoppers through recommendations, quizzes, sizing help, product Q&A, and virtual try-on. Its web and API access makes it suitable for brands building shoppable content across storefront surfaces and connected channels.
Pricing starts with a free offering that includes a 30-day publishing trial; continued live publishing requires a paid plan. The Starter plan is $8 per month or $96 per year and includes Shoppable Videos, AI Studio, AI Sales Agent, Virtual Try-On and sizing, and your own branding. Plus costs $29 per month or $348 per year, adding AI Widget Builder, Ad Spy, and team collaboration. Pro is $129 per month or $1,548 per year, with one-time AI Studio token top-ups. Max costs $299 per month or $3,588 per year and adds lower rates if you go over and dedicated support.
Tolstoy fits teams already working across a commerce and content stack. Integrations include Shopify, Shop App, Tapcart, Wix, TikTok, TikTok Shop, Instagram, YouTube, Pinterest, X, Google Drive, Canva, Meta Ads, TikTok Ads, and Google Analytics. Publishing to Shopify storefronts and Shop App supports a direct ecommerce workflow, while catalog-powered recommendations and analytics connect content with shopping activity. The product is a strong match for teams focused on shoppable video and guided product discovery, but teams prioritizing livestream shopping should choose a different platform.
Your product? Our editors can test Tolstoy in depth and publish a review, labelled as paid · from $149/mo →
Tolstoy pricing
All 5 Tolstoy plans and prices →
Tolstoy fact sheet
| Free plan | No |
|---|---|
| Paid from | $8/mo |
| Livestream shopping | Not verified |
| Shoppable content | Yes |
| Native social checkout | Not verified |
| Product catalog sync | Yes |
| Creator affiliate tools | Not verified |
| Supported social channels | Not verified |
| Free trial | 30 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, 2FA |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 41+ integrations: Shopify, Shop App, Tapcart, Wix, Instagram, TikTok … See all → |
| Pricing | 30-day trial (source) |
| Website | gotolstoy.com |
| Facts checked | 22 Sep 2026 |
Tolstoy integrations
Tolstoy lists 41+ integrations on its own site — the 20 named here are the ones its pages call out.
- Shopify
- Shop App
- Tapcart
- Wix
- TikTok
- YouTube
- X
- Google Drive
- Canva
- Google Analytics
- Meta Ads
- TikTok Ads
- Triple Whale
- Klaviyo
- Attentive
- Postscript
- Gorgias
- AfterShip
See all Tolstoy integrations →
Alternatives to Tolstoy
- BambuserA broad live-shopping suite with free entry, paid usage tiers, and enterprise controls.9.2
- TikTok ShopA direct TikTok-native route from product discovery to in-app checkout.9.1
- Facebook ShopsA free way to sell through Meta’s social channels, with limited reach beyond its ecosystem.8.9
See all Tolstoy alternatives →
Tolstoy vs the competition
- Tolstoy vs Bambuser
- Tolstoy vs TikTok Shop
- Tolstoy vs Facebook Shops
- Tolstoy vs Pinterest Shopping
- Tolstoy vs LTK
- Tolstoy vs CommentSold
Compare Tolstoy with any tool side by side →
Also Ranked In
Tolstoy is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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