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Head-to-head · Social Commerce Software

Tolstoy vs LTK

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Tolstoy #5 in Social Commerce Software 8.2/10 30-day trial Free trial✓ 2 of 5 features Visit Tolstoy
LTK #6 in Social Commerce Software 8.1/10 Free plan Free plan✓ 4 of 5 features Visit LTK

Tolstoy leads on 1 check, LTK on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTolstoy · 8.2/10
  • Lowest starting priceTolstoy · $8/mo
  • Free planonly LTK
  • Free trialonly Tolstoy
  • Most featuresLTK · 4 of 5

Tolstoy scores higher on our rubric for social commerce software: 8.2 against 8.1 out of 10; our editors rank them #5 and #6.

LTK offers free plan; Tolstoy doesn't. Tolstoy is cheaper to start at $8/mo against $99/mo.

Tolstoy is the better fit for low-cost shoppable video teams. LTK is the better fit for creator commerce teams.

  • Tolstoy fits best

    Low-cost shoppable video teams

  • LTK fits best

    Creator commerce teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Tolstoy 8.2/10 Visit ↗ LTK 8.1/10 Visit ↗
At a glance
Editor score 8.2 8.1
Ranking #5 in Social Commerce Software #6 in Social Commerce Software
Best for Low-cost shoppable video teams Creator commerce teams
Pricing model Paid Free plan + paid
Starting price $8/mo (best) $99/mo
Free plan — ✓ (best)
Free trial 30 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Docs Email, Live chat
Integrations 41+ integrations 8,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Tolstoy 2/5 · LTK 4/5
Livestream shopping Not checked yet Not checked yet
Shoppable content ✓ ✓
Native social checkout Not checked yet ✓ (best)
Product catalog sync ✓ ✓
Creator affiliate tools Not checked yet ✓ (best)
Specs
Supported social channels Not checked yet Not checked yet
Our review
Pros
  • Shoppable feeds, stories, carousels, and tiles with product tagging
  • AI shopping assistance, virtual try-on, sizing help, and product Q&A
  • Shopify, TikTok Shop, Instagram, YouTube, and analytics integrations
  • Free plan supports shoppable publishing and creator storefronts
  • Launch includes creator discovery, campaigns, reporting and payments
  • Works across web, iOS, Android and six social platforms
Cons
  • Livestream shopping is not included
  • The free offering is limited to a 30-day publishing trial
  • Advanced plans rise to $129 or $299 per month
  • Launch limits creator offers to 10 per month
  • Pro costs $999 per month
  • In-app checkout applies only to supported products
Our verdict

Tolstoy is an AI ecommerce platform for commerce brands that want to turn product content into shopping experiences. It supports shoppable video feeds, stories, carousels, and tiles, with product and variant tagging across videos.…

Read the review →

LTK is a social commerce and creator marketing platform for brands, retailers, creators and shoppers. Creators can publish shoppable photos and videos, maintain storefronts and profiles, tag products, and organize product collections,…

Read the review →
  1. TolstoySocial Commerce Software 8.230-day trial
  2. LTKSocial Commerce Software 8.1Free plan

Strengths and trade-offs

  • Tolstoy — where it wins

    • Shoppable feeds, stories, carousels, and tiles with product tagging
    • AI shopping assistance, virtual try-on, sizing help, and product Q&A
    • Shopify, TikTok Shop, Instagram, YouTube, and analytics integrations

    Where it doesn't

    • Livestream shopping is not included
    • The free offering is limited to a 30-day publishing trial
    • Advanced plans rise to $129 or $299 per month

  • LTK — where it wins

    • Free plan supports shoppable publishing and creator storefronts
    • Launch includes creator discovery, campaigns, reporting and payments
    • Works across web, iOS, Android and six social platforms

    Where it doesn't

    • Launch limits creator offers to 10 per month
    • Pro costs $999 per month
    • In-app checkout applies only to supported products
  • Tolstoy8.2/10 · 30-day trial

    A low-cost way to add shoppable video, guided shopping, and AI commerce tools.

    Visit TolstoyFull verdict →
  • LTK8.1/10 · Free plan

    LTK brings shoppable publishing, creator campaigns and checkout into one commerce platform.

    Visit LTKFull verdict →

More comparisons

All social commerce software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update