Facebook Shops vs LTK

Facebook Shops8.9Visit LTK8.1Visit

Higher score Facebook Shops #3 in Social Commerce Software 8.9/10 Free plan Free plan✓ 4 of 5 features Visit Facebook Shops

vs

LTK #6 in Social Commerce Software 8.1/10 Free plan Free plan✓ 4 of 5 features Visit LTK

• Facebook Shops fits best

  Free Facebook and Instagram selling

• LTK fits best

  Creator commerce teams

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Side by side

Feature	Facebook Shops 8.9/10 Visit ↗	LTK 8.1/10 Visit ↗
At a glance
Editor score	8.9	8.1
Ranking	#3 in Social Commerce Software	#6 in Social Commerce Software
Best for	Free Facebook and Instagram selling	Creator commerce teams
Pricing model	Free	Free plan + paid
Starting price	Free plan	$99/mo
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Docs	Email, Live chat
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Facebook Shops 4/5 · LTK 4/5
Livestream shopping	✓ (best)	Not checked yet
Shoppable content	✓	✓
Native social checkout	✓	✓
Product catalog sync	✓	✓
Creator affiliate tools	Not checked yet	✓ (best)
Specs
Supported social channels	Not checked yet	Not checked yet
Our review
Pros	Free storefronts on Facebook and Instagram Product tags, Reels links, stories, ads, and live-video shopping Messaging through Messenger, WhatsApp, and Instagram Direct	Free plan supports shoppable publishing and creator storefronts Launch includes creator discovery, campaigns, reporting and payments Works across web, iOS, Android and six social platforms
Cons	Checkout availability varies by market and merchant eligibility Broader integrations beyond the Meta ecosystem are limited Customer discovery is centered on Facebook and Instagram	Launch limits creator offers to 10 per month Pro costs $999 per month In-app checkout applies only to supported products
Our verdict	Facebook Shops gives businesses a storefront across Facebook and Instagram. Merchants can select products from a catalog, customize branding with cover imagery and accent colors, and let customers browse, save items, message the business,… Read the review →	LTK is a social commerce and creator marketing platform for brands, retailers, creators and shoppers. Creators can publish shoppable photos and videos, maintain storefronts and profiles, tag products, and organize product collections,… Read the review →

Strengths and trade-offs

• Facebook Shops — where it wins

  • Free storefronts on Facebook and Instagram
  • Product tags, Reels links, stories, ads, and live-video shopping
  • Messaging through Messenger, WhatsApp, and Instagram Direct

  Where it doesn't

  • Checkout availability varies by market and merchant eligibility
  • Broader integrations beyond the Meta ecosystem are limited
  • Customer discovery is centered on Facebook and Instagram

• LTK — where it wins

  • Free plan supports shoppable publishing and creator storefronts
  • Launch includes creator discovery, campaigns, reporting and payments
  • Works across web, iOS, Android and six social platforms

  Where it doesn't

  • Launch limits creator offers to 10 per month
  • Pro costs $999 per month
  • In-app checkout applies only to supported products

• Facebook Shops8.9/10 · Free plan

  A free way to sell through Meta’s social channels, with limited reach beyond its ecosystem.

  Visit Facebook ShopsFull verdict →
• LTK8.1/10 · Free plan

  LTK brings shoppable publishing, creator campaigns and checkout into one commerce platform.

  Visit LTKFull verdict →