Facebook Shops
Facebook Shops: A free way to sell through Meta’s social channels, with limited reach beyond its ecosystem. Ranked #3 of 26 in Social Commerce Software by our editors (8.9/10); pricing: Free plan; best for free Facebook and Instagram selling.
At a glance
- Editor score8.9 / 10
- PricingFree plan
- Best forFree Facebook and Instagram selling
- Free planYes
- Paid fromFree
- Livestream shoppingYes
- Founded2004 · Menlo Park, California, United States
- Facts checked20 Sep 2026
Where it wins
- Free storefronts on Facebook and Instagram
- Product tags, Reels links, stories, ads, and live-video shopping
- Messaging through Messenger, WhatsApp, and Instagram Direct
Where it doesn't
- Checkout availability varies by market and merchant eligibility
- Broader integrations beyond the Meta ecosystem are limited
- Customer discovery is centered on Facebook and Instagram
Our verdict on Facebook Shops
Facebook Shops gives businesses a storefront across Facebook and Instagram. Merchants can select products from a catalog, customize branding with cover imagery and accent colors, and let customers browse, save items, message the business, and purchase through a website or in-app checkout where enabled. It suits businesses that already reach customers through Meta’s social channels and want to combine product discovery with direct communication.
The product’s strongest area is social selling coverage. Products can appear through Facebook Pages, Instagram profiles, stories, ads, shopping content, live video, and Reels. Product tags and shoppable links connect content with catalog items, while customer conversations can continue through Messenger, WhatsApp, or Instagram Direct. These features make Facebook Shops a focused option for turning existing social attention into product browsing and conversations rather than building a separate shopping destination.
Facebook Shops is free, but the buying journey depends on the selected checkout route. Customers may complete purchases on the merchant’s website or through in-app checkout where available, with options varying by market and merchant eligibility. Its platform fit is strongest inside Meta’s ecosystem; businesses looking for broader integrations should consider another social commerce product. Choose Facebook Shops for a no-cost Facebook and Instagram storefront with catalog-based selling, product tagging, and messaging. It is less suitable for merchants that need a commerce presence spanning platforms beyond Meta or a checkout experience available in every market.
Your product? Our editors can test Facebook Shops in depth and publish a review, labelled as paid · from $149/mo →
Facebook Shops pricing
Facebook Shops fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Livestream shopping | Yes |
| Shoppable content | Yes |
| Native social checkout | Yes |
| Product catalog sync | Yes |
| Creator affiliate tools | Not verified |
| Supported social channels | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan |
| Website | facebook.com |
| Facts checked | 20 Sep 2026 |
Alternatives to Facebook Shops
- BambuserA broad live-shopping suite with free entry, paid usage tiers, and enterprise controls.9.2
- TikTok ShopA direct TikTok-native route from product discovery to in-app checkout.9.1
- Pinterest ShoppingA free catalog and ad toolkit for sending Pinterest shoppers to your store.8.5
See all Facebook Shops alternatives →
Facebook Shops vs the competition
- Facebook Shops vs Bambuser
- Facebook Shops vs TikTok Shop
- Facebook Shops vs Pinterest Shopping
- Facebook Shops vs Tolstoy
- Facebook Shops vs LTK
- Facebook Shops vs CommentSold
Compare Facebook Shops with any tool side by side →
Used Facebook Shops? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Facebook Shops for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Facebook Shops is listed in our Social Commerce Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/facebook-shops/"><img src="https://www.itechguides.com/best/badge/facebook-shops.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update