Pinterest Shopping
Pinterest Shopping: A free catalog and ad toolkit for sending Pinterest shoppers to your store. Ranked #4 of 26 in Social Commerce Software by our editors (8.5/10); pricing: Free plan; best for catalog-driven Pinterest commerce.
At a glance
- Editor score8.5 / 10
- PricingFree plan
- Best forCatalog-driven Pinterest commerce
- Free planYes
- Founded2010 · San Francisco, California, United States
- Facts checked20 Sep 2026
Where it wins
- Free product catalog setup with shoppable Product Pins
- Catalog groups, shopping ads, and ecommerce synchronization
- Conversion tracking plus direct and mobile deep links
Where it doesn't
- No native checkout on Pinterest
- No livestreaming commerce features
- Campaign costs apply when businesses run ads
Our verdict on Pinterest Shopping
Pinterest Shopping gives brands and merchants tools to publish products as shoppable Product Pins on Pinterest. Product details can include pricing and availability, while catalogs support larger product collections and product groups for management and advertising. It is aimed at businesses that want Pinterest discovery to support ecommerce activity, with shoppers directed to a merchant website or app to complete checkout. The service is available across web, iOS, and Android, making it suitable for catalog-led commerce connected to an existing store or app.
Pricing is centered on a freemium model. Adding products is free, and businesses can upload catalogs, create Product Pins, organize products into groups, and use product rich Pins that synchronize information from a merchant website. Payment applies when businesses run campaigns, including shopping ads that promote catalog products. The product therefore fits merchants that want to begin with organic product discovery and add paid promotion when needed, rather than businesses looking for a fixed subscription-based commerce platform.
Its strongest fit is an ecommerce operation with an established product catalog and a supported commerce platform. Integrations include Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce, while ecommerce synchronization helps keep product information connected to the merchant site. The Pinterest tag tracks paid and organic conversion events, and direct links and mobile deep links can send shoppers to a website or app. Pinterest Shopping is less suitable for businesses that need native checkout within the social platform or livestreaming commerce. Merchants choosing it should be comfortable completing transactions on their own digital properties.
Your product? Our editors can test Pinterest Shopping in depth and publish a review, labelled as paid · from $149/mo →
Pinterest Shopping pricing
Pinterest Shopping fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Livestream shopping | Not verified |
| Shoppable content | Yes |
| Native social checkout | No |
| Product catalog sync | Yes |
| Creator affiliate tools | Not verified |
| Supported social channels | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Docs, Tickets |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, WooCommerce |
| Pricing | Free plan |
| Website | business.pinterest.com |
| Facts checked | 20 Sep 2026 |
Pinterest Shopping integrations
Pinterest Shopping lists 6 integrations on its own site.
- Adobe Commerce
- Nuvemshop
- Salesforce Commerce Cloud
- Shopify
- VTEX
- WooCommerce
Alternatives to Pinterest Shopping
- BambuserA broad live-shopping suite with free entry, paid usage tiers, and enterprise controls.9.2
- TikTok ShopA direct TikTok-native route from product discovery to in-app checkout.9.1
- Facebook ShopsA free way to sell through Meta’s social channels, with limited reach beyond its ecosystem.8.9
See all Pinterest Shopping alternatives →
Pinterest Shopping vs the competition
- Pinterest Shopping vs Bambuser
- Pinterest Shopping vs TikTok Shop
- Pinterest Shopping vs Facebook Shops
- Pinterest Shopping vs Tolstoy
- Pinterest Shopping vs LTK
- Pinterest Shopping vs CommentSold
Compare Pinterest Shopping with any tool side by side →
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Featured on iTechGuides
Pinterest Shopping is listed in our Social Commerce Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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