Facebook Shops vs Tolstoy

Facebook Shops8.9Visit Tolstoy8.2Visit

Higher score Facebook Shops #3 in Social Commerce Software 8.9/10 Free plan Free plan✓ 4 of 5 features Visit Facebook Shops

vs

Tolstoy #5 in Social Commerce Software 8.2/10 30-day trial Free trial✓ 2 of 5 features Visit Tolstoy

• Facebook Shops fits best

  Free Facebook and Instagram selling

• Tolstoy fits best

  Low-cost shoppable video teams

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Side by side

Feature	Facebook Shops 8.9/10 Visit ↗	Tolstoy 8.2/10 Visit ↗
At a glance
Editor score	8.9	8.2
Ranking	#3 in Social Commerce Software	#5 in Social Commerce Software
Best for	Free Facebook and Instagram selling	Low-cost shoppable video teams
Pricing model	Free	Paid
Starting price	Free plan	$8/mo
Free plan	✓ (best)	—
Free trial	—	30 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Docs	Email, Docs
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Facebook Shops 4/5 · Tolstoy 2/5
Livestream shopping	✓ (best)	Not checked yet
Shoppable content	✓	✓
Native social checkout	✓ (best)	Not checked yet
Product catalog sync	✓	✓
Creator affiliate tools	Not checked yet	Not checked yet
Specs
Supported social channels	Not checked yet	Not checked yet
Our review
Pros	Free storefronts on Facebook and Instagram Product tags, Reels links, stories, ads, and live-video shopping Messaging through Messenger, WhatsApp, and Instagram Direct	Shoppable feeds, stories, carousels, and tiles with product tagging AI shopping assistance, virtual try-on, sizing help, and product Q&A Shopify, TikTok Shop, Instagram, YouTube, and analytics integrations
Cons	Checkout availability varies by market and merchant eligibility Broader integrations beyond the Meta ecosystem are limited Customer discovery is centered on Facebook and Instagram	Livestream shopping is not included The free offering is limited to a 30-day publishing trial Advanced plans rise to $129 or $299 per month
Our verdict	Facebook Shops gives businesses a storefront across Facebook and Instagram. Merchants can select products from a catalog, customize branding with cover imagery and accent colors, and let customers browse, save items, message the business,… Read the review →	Tolstoy is an AI ecommerce platform for commerce brands that want to turn product content into shopping experiences. It supports shoppable video feeds, stories, carousels, and tiles, with product and variant tagging across videos.… Read the review →

Strengths and trade-offs

• Facebook Shops — where it wins

  • Free storefronts on Facebook and Instagram
  • Product tags, Reels links, stories, ads, and live-video shopping
  • Messaging through Messenger, WhatsApp, and Instagram Direct

  Where it doesn't

  • Checkout availability varies by market and merchant eligibility
  • Broader integrations beyond the Meta ecosystem are limited
  • Customer discovery is centered on Facebook and Instagram

• Tolstoy — where it wins

  • Shoppable feeds, stories, carousels, and tiles with product tagging
  • AI shopping assistance, virtual try-on, sizing help, and product Q&A
  • Shopify, TikTok Shop, Instagram, YouTube, and analytics integrations

  Where it doesn't

  • Livestream shopping is not included
  • The free offering is limited to a 30-day publishing trial
  • Advanced plans rise to $129 or $299 per month

• Facebook Shops8.9/10 · Free plan

  A free way to sell through Meta’s social channels, with limited reach beyond its ecosystem.

  Visit Facebook ShopsFull verdict →
• Tolstoy8.2/10 · 30-day trial

  A low-cost way to add shoppable video, guided shopping, and AI commerce tools.

  Visit TolstoyFull verdict →