Tolstoy review
A low-cost way to add shoppable video, guided shopping, and AI commerce tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tolstoy is an AI ecommerce platform for commerce brands that want to turn product content into shopping experiences. It supports shoppable video feeds, stories, carousels, and tiles, with product and variant tagging across videos. Ecommerce teams can also create product images and videos, add interactive PDP widgets, and guide shoppers through recommendations, quizzes, sizing help, product Q&A, and virtual try-on. Its web and API access makes it suitable for brands building shoppable content across storefront surfaces and connected channels.
Pricing starts with a free offering that includes a 30-day publishing trial; continued live publishing requires a paid plan. The Starter plan is $8 per month or $96 per year and includes Shoppable Videos, AI Studio, AI Sales Agent, Virtual Try-On and sizing, and your own branding. Plus costs $29 per month or $348 per year, adding AI Widget Builder, Ad Spy, and team collaboration. Pro is $129 per month or $1,548 per year, with one-time AI Studio token top-ups. Max costs $299 per month or $3,588 per year and adds lower rates if you go over and dedicated support.
Tolstoy fits teams already working across a commerce and content stack. Integrations include Shopify, Shop App, Tapcart, Wix, TikTok, TikTok Shop, Instagram, YouTube, Pinterest, X, Google Drive, Canva, Meta Ads, TikTok Ads, and Google Analytics. Publishing to Shopify storefronts and Shop App supports a direct ecommerce workflow, while catalog-powered recommendations and analytics connect content with shopping activity. The product is a strong match for teams focused on shoppable video and guided product discovery, but teams prioritizing livestream shopping should choose a different platform.
Tolstoy pros and cons
- Where it wins
- Shoppable feeds, stories, carousels, and tiles with product tagging
- AI shopping assistance, virtual try-on, sizing help, and product Q&A
- Shopify, TikTok Shop, Instagram, YouTube, and analytics integrations
- Where it doesn't
- Livestream shopping is not included
- The free offering is limited to a 30-day publishing trial
- Advanced plans rise to $129 or $299 per month
Tolstoy fact sheet, pricing and score →
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