Thina CRM
Thina CRM: A compliance-focused free CRM with lead automation, AI CMA, and transaction forecasting. Ranked #153 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Free plan; best for south African teams needing compliant free CRM.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forSouth African teams needing compliant free CRM
- Free planYes
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Free Solo plan includes core CRM, compliance, and AI CMA features
- POPIA and FICA workflows support compliance-focused real estate operations
- Lead routing, QR capture, forecasting, and automated follow-ups cover key workflows
Where it doesn't
- Web-only access limits platform coverage for teams wanting native mobile apps
- Integrations are focused on Property24 and Private Property
- Enterprise features and pricing require a higher-tier buying process
Our verdict on Thina CRM
Thina CRM is a web-based customer relationship management platform for South African real estate professionals. It is designed for sole agents, teams, franchises, and larger agencies that need to manage contacts, leads, properties, transactions, show days, compliance, and commissions in one system. The free Solo plan is intended for one agent and includes the core feature set, POPIA and FICA workflows, an AI-powered comparative market analysis, and community support.
Its strongest fit is for teams that need more than contact storage. Lead scoring and a priority queue help organize prospects, while automated follow-ups and inbound lead routing support ongoing response workflows. The Kanban sales pipeline provides a visual view of progress, and show-day landing pages can capture leads through QR codes. Transaction pipelines and commission forecasting extend the CRM into deal management. AI-powered comparative market analysis can be exported as a PDF, and CSV export is available for contacts, leads, and transactions.
Compliance and local property-market workflows are central to the product. POPIA consent and FICA verification are built into the workflow model, while Property24 and Private Property are the listed integrations. Agency plans add inbound webhooks, team Kanban, lead routing, and email support; Enterprise adds multi-branch reporting, custom branding and domain, single sign-on, priority support with an SLA, a dedicated success manager, onboarding, and training. Thina CRM suits South African teams prioritizing compliance and a focused real estate workflow. Teams needing broad integrations, native mobile applications, or simpler self-service expansion should compare alternatives.
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Thina CRM pricing
All 3 Thina CRM plans and prices →
Thina CRM fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Not verified |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Not verified |
| Lead import | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Community |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Property24, Private Property |
| Pricing | Free plan (source) |
| Website | thinacrm.com |
| Facts checked | 22 Sep 2026 |
Thina CRM integrations
Thina CRM lists 2 integrations on its own site.
- Property24
- Private Property
Alternatives to Thina CRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Thina CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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