Thina CRM review
A compliance-focused free CRM with lead automation, AI CMA, and transaction forecasting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Thina CRM is a web-based customer relationship management platform for South African real estate professionals. It is designed for sole agents, teams, franchises, and larger agencies that need to manage contacts, leads, properties, transactions, show days, compliance, and commissions in one system. The free Solo plan is intended for one agent and includes the core feature set, POPIA and FICA workflows, an AI-powered comparative market analysis, and community support.
Its strongest fit is for teams that need more than contact storage. Lead scoring and a priority queue help organize prospects, while automated follow-ups and inbound lead routing support ongoing response workflows. The Kanban sales pipeline provides a visual view of progress, and show-day landing pages can capture leads through QR codes. Transaction pipelines and commission forecasting extend the CRM into deal management. AI-powered comparative market analysis can be exported as a PDF, and CSV export is available for contacts, leads, and transactions.
Compliance and local property-market workflows are central to the product. POPIA consent and FICA verification are built into the workflow model, while Property24 and Private Property are the listed integrations. Agency plans add inbound webhooks, team Kanban, lead routing, and email support; Enterprise adds multi-branch reporting, custom branding and domain, single sign-on, priority support with an SLA, a dedicated success manager, onboarding, and training. Thina CRM suits South African teams prioritizing compliance and a focused real estate workflow. Teams needing broad integrations, native mobile applications, or simpler self-service expansion should compare alternatives.
Thina CRM pros and cons
- Where it wins
- Free Solo plan includes core CRM, compliance, and AI CMA features
- POPIA and FICA workflows support compliance-focused real estate operations
- Lead routing, QR capture, forecasting, and automated follow-ups cover key workflows
- Where it doesn't
- Web-only access limits platform coverage for teams wanting native mobile apps
- Integrations are focused on Property24 and Private Property
- Enterprise features and pricing require a higher-tier buying process
Thina CRM fact sheet, pricing and score →
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