Standard Insights
Standard Insights: Prepared and custom consumer studies combine panel access, fieldwork, analysis, and reporting. Ranked #16 of 24 in Consumer Insights Platforms by our editors (7.5/10); pricing: Free plan; best for teams wanting prepared consumer research studies.
At a glance
- Editor score7.5 / 10
- PricingFree plan
- Best forTeams wanting prepared consumer research studies
- Free planYes
- Paid from$19,990/unit/yr
- Audience panelYes
- Facts checked24 Sep 2026
Where it wins
- Verified consumer panel covering more than 130 markets
- Prepared studies and custom questionnaires with fieldwork included
- Cross-tabs, AI summaries, personas, and interactive reports
Where it doesn't
- Studies start at $990, with prices varying by market and audience reach
- Brand Tracking costs $19,990 per year
- The free offering is a public Brand Index, not a general-purpose platform plan
Our verdict on Standard Insights
Standard Insights brings consumer panel recruitment, survey design, fieldwork, data cleaning, analysis, and reporting into one research service. Marketing teams, strategists, and agencies can choose a prepared study or configure a custom questionnaire, then reach verified consumers across more than 130 markets. Demographic and behavioral filters, screener questions, surveys, and moderated interviews support different research needs. It is aimed at teams that want research delivered as a study, rather than only software for managing their own audience data.
The study menu ranges from Concept Testing at $1,490 per study, with a minimum of 150 respondents, to Brand Lift and Campaign Recall at $2,790 each, Audience Profiling at $2,990, Usage & Attitudes at $3,990, and one-time Brand Health measurement at $4,990. These ready-made studies generally specify a minimum of 300 respondents. Custom Consumer Research starts at $990 per study and includes a custom questionnaire, respondents, analysis, and report. Brand Tracking is priced differently: $19,990 per year for twelve monthly measurement waves. According to the vendor's pricing details, prices vary by market and audience reach, so teams should match the quote to their target before budgeting.
Analysis and reporting combine cross-tabs, dashboards, AI-generated summaries, consumer personas, and interactive shareable reports; survey creation also includes AI-assisted authoring and branching logic. That makes the offering relevant when research needs to move from data collection into interpretation and presentation. The trade-off is a study-based cost structure, which can be substantial for ongoing tracking, while the documented free offering is a public Brand Index rather than a general-purpose free platform plan. Teams seeking prepared research with respondents and reporting included are a fit; those needing a low-cost, ongoing self-service research platform may prefer another approach.
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Standard Insights pricing
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Standard Insights fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $19,990/unit/yr |
| Audience panel | Yes |
| Research methods | Surveys; moderated interviews |
| Audience targeting | Behavioral |
| Data analysis | Cross-tabulation; dynamic dashboards; AI summaries; persona generation; sentiment analysis |
| Supported languages | Not verified |
| Named integrations | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | standard-insights.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Standard Insights
- QualtricsA broad research suite for teams that need more than survey collection.9.3
- NIQA broad research and measurement portfolio for brands, retailers and other large organizations.9.1
- Kantar MarketplaceSelf-serve and expert-assisted studies with verified audiences and advanced reporting.9.0
See all Standard Insights alternatives →
Also Ranked In
Standard Insights is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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