Standard Insights review
Prepared and custom consumer studies combine panel access, fieldwork, analysis, and reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Standard Insights brings consumer panel recruitment, survey design, fieldwork, data cleaning, analysis, and reporting into one research service. Marketing teams, strategists, and agencies can choose a prepared study or configure a custom questionnaire, then reach verified consumers across more than 130 markets. Demographic and behavioral filters, screener questions, surveys, and moderated interviews support different research needs. It is aimed at teams that want research delivered as a study, rather than only software for managing their own audience data.
The study menu ranges from Concept Testing at $1,490 per study, with a minimum of 150 respondents, to Brand Lift and Campaign Recall at $2,790 each, Audience Profiling at $2,990, Usage & Attitudes at $3,990, and one-time Brand Health measurement at $4,990. These ready-made studies generally specify a minimum of 300 respondents. Custom Consumer Research starts at $990 per study and includes a custom questionnaire, respondents, analysis, and report. Brand Tracking is priced differently: $19,990 per year for twelve monthly measurement waves. According to the vendor's pricing details, prices vary by market and audience reach, so teams should match the quote to their target before budgeting.
Analysis and reporting combine cross-tabs, dashboards, AI-generated summaries, consumer personas, and interactive shareable reports; survey creation also includes AI-assisted authoring and branching logic. That makes the offering relevant when research needs to move from data collection into interpretation and presentation. The trade-off is a study-based cost structure, which can be substantial for ongoing tracking, while the documented free offering is a public Brand Index rather than a general-purpose free platform plan. Teams seeking prepared research with respondents and reporting included are a fit; those needing a low-cost, ongoing self-service research platform may prefer another approach.
Standard Insights pros and cons
- Where it wins
- Verified consumer panel covering more than 130 markets
- Prepared studies and custom questionnaires with fieldwork included
- Cross-tabs, AI summaries, personas, and interactive reports
- Where it doesn't
- Studies start at $990, with prices varying by market and audience reach
- Brand Tracking costs $19,990 per year
- The free offering is a public Brand Index, not a general-purpose platform plan
Standard Insights fact sheet, pricing and score →
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