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Standard Insights pricing

Freemium#16 of 24 in Consumer Insights PlatformsMarketing Research Software

Standard Insights costs from $19,990/unit/yr on its cheapest paid plan; 8 plans in all, as listed on standard-insights.com — prices checked 24 Sep 2026.

7.5/10Editor score
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Standard Insights7.5 Visit site

Standard Insights pricing at a glance

Plans Free planFreemium A usable free plan; paid tiers unlock the limits below. Prices checked 24 Sep 2026.
See plans on standard-insights.com

Standard Insights plans & pricing

PlanPriceKey limits
Custom Consumer Research$990/unit one-time From $990; price varies by questionnaire, sample size and audience.
  • Custom questionnaire
  • Respondents, analysis and report included
Concept Testing$1,490/unit one-time
  • 150 respondents minimum
Brand Lift$2,790/unit one-time
  • 300 respondents minimum
Campaign Recall$2,790/unit one-time
  • 300 respondents minimum
Audience Profiling$2,990/unit one-time
  • 300 respondents minimum
Usage & Attitudes$3,990/unit one-time
  • 300 respondents minimum
Brand Health$4,990/unit one-time
  • 300 respondents minimum
Brand Tracking$19,990/unit/yr From $19,990/year
  • 12 monthly waves

Prices as published by the vendor on standard-insights.com, checked 24 Sep 2026; taxes and regional pricing may differ. We do not change a plan's price or its limits — this table is what the vendor's own pricing page said on that date.

What the price includes

  • Built for
    Small business, Mid-market, Enterprise
  • Free plan
    Yes
  • Paid from
    $19,990/unit/yr
  • Audience panel
    Yes

Our full Standard Insights verdict, fact sheet and score →

Prices checked by iTechGuides Editors · Editorial team · Updated Oct 2026

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