Squiz DXP
Squiz DXP: A broad DXP for organizations that need content, analytics, search and integrations together. Ranked #7 of 25 in Digital Experience Platforms by our editors (8.6/10); pricing: Pricing on request; best for organizations needing analytics, search and integrations.
At a glance
- Editor score8.6 / 10
- PricingPricing on request
- Best forOrganizations needing analytics, search and integrations
- PersonalizationYes
- Founded1998 · Sydney, Australia
- Facts checked20 Sep 2026
Where it wins
- Combines content, personalization, testing, analytics, search and DAM
- Supports headless delivery through content management and delivery APIs
- Includes low-code integrations and more than 100 pre-built connectors
Where it doesn't
- Contact-sales pricing makes cost comparison less direct
- Its broad feature set may exceed the needs of narrower teams
- Advanced capabilities require evaluating which features the organization needs
Our verdict on Squiz DXP
Squiz DXP is a cloud SaaS digital experience platform for complex, service-led organizations, including government, higher education, professional services, utilities and financial services. It brings content management, visual drag-and-drop page building, personalization, customer data, search, analytics, experimentation, integrations and digital asset management into one platform. Marketing teams can create, publish, personalize and test experiences through visual tools, while developers manage reusable components, APIs, governance and integrations across websites, portals and applications. Its web and API delivery options support both managed experiences and headless use cases.
The platform’s main strength is breadth. Real-time audience segmentation, server-side A/B testing, journey mapping, behavioral analytics and experience analytics cover the optimization cycle beyond basic content publishing. Search includes indexing, keyword search and conversational search, while built-in digital asset management adds metadata, permissions and version control. Teams can connect Salesforce, SugarCRM, Slack, Marketo, Bynder, Asset Bank, Google Analytics, SharePoint and Stripe, alongside REST, SOAP and GraphQL. More than 100 pre-built connectors and low-code integrations make Squiz DXP a fit for organizations coordinating multiple systems.
Pricing is based on the capabilities used, and prospective customers are directed to contact the team for a tailored quote. That model suits organizations with varied requirements but makes early budget comparison less direct. Squiz DXP is most appropriate for teams that need a broad platform spanning content, personalization, experimentation, analytics, search, DAM and integrations. Organizations seeking only a focused content management or page-building tool may find its wider scope unnecessary. The platform’s 1998 founding adds a long operating history, while its cloud deployment, APIs and governance features align with larger digital estates.
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Squiz DXP pricing
Squiz DXP fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Personalization | Yes |
| Headless delivery | Yes |
| Experimentation | Yes |
| Journey orchestration | Yes |
| Deployment model | Cloud |
| Experience analytics | Yes |
| Digital asset support | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Tickets, Community, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 100+ integrations: Salesforce, SugarCRM, Slack, Marketo, Bynder, Asset Bank … See all → |
| Pricing | Pricing on request |
| Website | squiz.net |
| Facts checked | 20 Sep 2026 |
Squiz DXP integrations
Squiz DXP lists 100+ integrations on its own site — the 12 named here are the ones its pages call out.
- Salesforce
- SugarCRM
- Slack
- Marketo
- Bynder
- Asset Bank
- Google Analytics
- SharePoint
- Stripe
- REST
- SOAP
- GraphQL
See all Squiz DXP integrations →
Alternatives to Squiz DXP
- OpenText Web CMSA broad enterprise DXP for teams managing content, journeys, testing, and multisite delivery.9.2
- Optimizely OneA broad cloud platform for teams combining content, experimentation, personalization, and analytics.9.1
- Sitecore Experience PlatformA broad Sitecore platform for content, data, personalization, analytics, and marketing automation.9.0
See all Squiz DXP alternatives →
Squiz DXP vs the competition
- Squiz DXP vs OpenText Web CMS
- Squiz DXP vs Optimizely One
- Squiz DXP vs Sitecore Experience Platform
- Squiz DXP vs Jahia DXP
- Squiz DXP vs Progress Sitefinity
- Squiz DXP vs Xperience by Kentico
Compare Squiz DXP with any tool side by side →
Also Ranked In
Squiz DXP is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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