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Head-to-head · Digital Experience Platforms

OpenText Web CMS vs Squiz DXP

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score OpenText Web CMS #1 in Digital Experience Platforms 9.2/10 Pricing on request ✓ 6 of 6 features Visit OpenText
Squiz DXP #7 in Digital Experience Platforms 8.6/10 Pricing on request ✓ 6 of 6 features Visit Squiz

OpenText Web CMS leads on 0 checks, Squiz DXP on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOpenText Web CMS · 9.2/10

OpenText Web CMS scores higher on our rubric for digital experience platforms: 9.2 against 8.6 out of 10; our editors rank them #1 and #7.

On deployment model, OpenText Web CMS gives you Hybrid where Squiz DXP offers Cloud.

OpenText Web CMS is the better fit for large enterprises needing full web experience operations. Squiz DXP is the better fit for organizations needing analytics, search and integrations.

  • OpenText Web CMS fits best

    Large enterprises needing full web experience operations

  • Squiz DXP fits best

    Organizations needing analytics, search and integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature OpenText Web CMS 9.2/10 Visit ↗ Squiz DXP 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #1 in Digital Experience Platforms #7 in Digital Experience Platforms
Best for Large enterprises needing full web experience operations Organizations needing analytics, search and integrations
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Support Email, Phone, Tickets, Community, Docs · 24/7 Tickets, Community, Docs · 24/7
Compliance ISO 27001, SOC 2 SOC 2, ISO 27001, GDPR
Integrations 14 integrations 100+ integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features OpenText Web CMS 6/6 · Squiz DXP 6/6
Personalization ✓ ✓
Headless delivery ✓ ✓
Experimentation ✓ ✓
Journey orchestration ✓ ✓
Experience analytics ✓ ✓
Digital asset support ✓ ✓
Specs
Deployment model Hybrid Cloud
Our review
Pros
  • Combines content, personalization, testing, analytics, and journey orchestration
  • Supports coupled, headless, and hybrid content delivery
  • Connects with Google, Microsoft, Salesforce, cloud, and AI services
  • Combines content, personalization, testing, analytics, search and DAM
  • Supports headless delivery through content management and delivery APIs
  • Includes low-code integrations and more than 100 pre-built connectors
Cons
  • Broad feature coverage may exceed the needs of focused web teams
  • Pricing requires a conversation with OpenText
  • Compliance scope should be confirmed for the specific product deployment
  • Contact-sales pricing makes cost comparison less direct
  • Its broad feature set may exceed the needs of narrower teams
  • Advanced capabilities require evaluating which features the organization needs
Our verdict

OpenText Web CMS is an enterprise web content management platform for organizations that create, manage, personalize, and publish digital experiences across websites and other channels. It supports business users, developers, and creative…

Read the review →

Squiz DXP is a cloud SaaS digital experience platform for complex, service-led organizations, including government, higher education, professional services, utilities and financial services. It brings content management, visual…

Read the review →
  1. OpenText Web CMSDigital Experience Platforms 9.2Pricing on request
  2. Squiz DXPDigital Experience Platforms 8.6Pricing on request

Strengths and trade-offs

  • OpenText Web CMS — where it wins

    • Combines content, personalization, testing, analytics, and journey orchestration
    • Supports coupled, headless, and hybrid content delivery
    • Connects with Google, Microsoft, Salesforce, cloud, and AI services

    Where it doesn't

    • Broad feature coverage may exceed the needs of focused web teams
    • Pricing requires a conversation with OpenText
    • Compliance scope should be confirmed for the specific product deployment

  • Squiz DXP — where it wins

    • Combines content, personalization, testing, analytics, search and DAM
    • Supports headless delivery through content management and delivery APIs
    • Includes low-code integrations and more than 100 pre-built connectors

    Where it doesn't

    • Contact-sales pricing makes cost comparison less direct
    • Its broad feature set may exceed the needs of narrower teams
    • Advanced capabilities require evaluating which features the organization needs
  • OpenText Web CMS9.2/10 · Pricing on request

    A broad enterprise DXP for teams managing content, journeys, testing, and multisite delivery.

    Visit OpenTextFull verdict →
  • Squiz DXP8.6/10 · Pricing on request

    A broad DXP for organizations that need content, analytics, search and integrations together.

    Visit SquizFull verdict →

More comparisons

All digital experience platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update