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Head-to-head · Digital Experience Platforms

Sitecore Experience Platform vs Squiz DXP

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Sitecore Experience Platform #3 in Digital Experience Platforms 9.0/10 Pricing on request ✓ 6 of 6 features Visit Sitecore
Squiz DXP #7 in Digital Experience Platforms 8.6/10 Pricing on request ✓ 6 of 6 features Visit Squiz

Sitecore Experience Platform leads on 0 checks, Squiz DXP on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSitecore Experience Platform · 9.0/10

Sitecore Experience Platform scores higher on our rubric for digital experience platforms: 9.0 against 8.6 out of 10; our editors rank them #3 and #7.

On deployment model, Sitecore Experience Platform gives you Hybrid where Squiz DXP offers Cloud.

Sitecore Experience Platform is the better fit for enterprises invested in Sitecore’s experience stack. Squiz DXP is the better fit for organizations needing analytics, search and integrations.

  • Sitecore Experience Platform fits best

    Enterprises invested in Sitecore’s experience stack

  • Squiz DXP fits best

    Organizations needing analytics, search and integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sitecore Experience Platform 9.0/10 Visit ↗ Squiz DXP 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #3 in Digital Experience Platforms #7 in Digital Experience Platforms
Best for Enterprises invested in Sitecore’s experience stack Organizations needing analytics, search and integrations
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Support Email, Tickets, Community, Docs Tickets, Community, Docs · 24/7
Compliance GDPR, ISO 27001 SOC 2, ISO 27001, GDPR
Integrations 7 integrations 100+ integrations
Built for Enterprise Mid-market, Enterprise
Features Sitecore Experience Platform 6/6 · Squiz DXP 6/6
Personalization ✓ ✓
Headless delivery ✓ ✓
Experimentation ✓ ✓
Journey orchestration ✓ ✓
Experience analytics ✓ ✓
Digital asset support ✓ ✓
Specs
Deployment model Hybrid Cloud
Our review
Pros
  • Combines content, customer data, analytics, testing, and marketing automation
  • Supports personalized delivery across channels and headless development
  • Connects with xConnect, xDB, EXM, JSS, Next.js, and ASP.NET Core
  • Combines content, personalization, testing, analytics, search and DAM
  • Supports headless delivery through content management and delivery APIs
  • Includes low-code integrations and more than 100 pre-built connectors
Cons
  • Its broad feature set may exceed the needs of focused website teams
  • Commercial details require contacting Sitecore
  • Requires a Sitecore-centered technology investment
  • Contact-sales pricing makes cost comparison less direct
  • Its broad feature set may exceed the needs of narrower teams
  • Advanced capabilities require evaluating which features the organization needs
Our verdict

Sitecore Experience Platform is a digital experience platform for organizations managing content, customer data, analytics, personalization, testing, and marketing automation in one environment. It supports website publishing, visitor…

Read the review →

Squiz DXP is a cloud SaaS digital experience platform for complex, service-led organizations, including government, higher education, professional services, utilities and financial services. It brings content management, visual…

Read the review →
  1. Sitecore Experience PlatformDigital Experience Platforms 9.0Pricing on request
  2. Squiz DXPDigital Experience Platforms 8.6Pricing on request

Strengths and trade-offs

  • Sitecore Experience Platform — where it wins

    • Combines content, customer data, analytics, testing, and marketing automation
    • Supports personalized delivery across channels and headless development
    • Connects with xConnect, xDB, EXM, JSS, Next.js, and ASP.NET Core

    Where it doesn't

    • Its broad feature set may exceed the needs of focused website teams
    • Commercial details require contacting Sitecore
    • Requires a Sitecore-centered technology investment
  • Squiz DXP — where it wins

    • Combines content, personalization, testing, analytics, search and DAM
    • Supports headless delivery through content management and delivery APIs
    • Includes low-code integrations and more than 100 pre-built connectors

    Where it doesn't

    • Contact-sales pricing makes cost comparison less direct
    • Its broad feature set may exceed the needs of narrower teams
    • Advanced capabilities require evaluating which features the organization needs
  • Sitecore Experience Platform9.0/10 · Pricing on request

    A broad Sitecore platform for content, data, personalization, analytics, and marketing automation.

    Visit SitecoreFull verdict →
  • Squiz DXP8.6/10 · Pricing on request

    A broad DXP for organizations that need content, analytics, search and integrations together.

    Visit SquizFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update