Best Squiz DXP Alternatives in 2026
The top Squiz DXP alternatives are OpenText Web CMS, Optimizely One and Sitecore Experience Platform: 15 digital experience platforms our editors would look at instead of Squiz DXP, in our ranking order.
Squiz DXP: A broad DXP for organizations that need content, analytics, search and integrations together. Where it falls short: contact-sales pricing makes cost comparison less direct.
Switching from Squiz DXP? For most digital experience platforms buyers the best Squiz DXP alternative is OpenText Web CMS, built for large enterprises needing full web experience operations. On a budget, Zesty.io starts at $475/mo. Magnolia DXP has a free plan.
Why People Look for a Squiz DXP Alternative
- Contact-sales pricing makes cost comparison less direct
- Its broad feature set may exceed the needs of narrower teams
- Advanced capabilities require evaluating which features the organization needs
Quick Picks by What You Need
- Best overallOpenText Web CMS9.2
Large enterprises needing full web experience operations
Visit OpenText Web CMS - Lowest priceZesty.io7.6
Paid plans from $475/mo
Visit Zesty.io - Best free optionMagnolia DXP8.5
Has a free plan
Visit Magnolia DXP
All 15 Squiz DXP Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
-
Best forLarge enterprises needing full web experience operations
- Better than Squiz DXP:
- Editor score 9.2 vs 8.6
A broad enterprise DXP for teams managing content, journeys, testing, and multisite delivery.
- Experimentation
- Journey orchestration
- Experience analytics
9.2/10★★★★★Visit OpenText -
Best forTeams prioritizing experimentation and optimization
- Better than Squiz DXP:
- Editor score 9.1 vs 8.6
A broad cloud platform for teams combining content, experimentation, personalization, and analytics.
- Experimentation
- Journey orchestration
- Experience analytics
9.1/10★★★★★Visit Optimizely -
Best forEnterprises invested in Sitecore’s experience stack
- Better than Squiz DXP:
- Editor score 9.0 vs 8.6
A broad Sitecore platform for content, data, personalization, analytics, and marketing automation.
- Experimentation
- Journey orchestration
- Experience analytics
9.0/10★★★★☆Visit Sitecore -
Best forOpen-source-oriented enterprise DXP teams
- Better than Squiz DXP:
- Editor score 8.9 vs 8.6
A broad open-source DXP for complex, personalized web and portal ecosystems.
- Experimentation
- Journey orchestration
- Experience analytics
8.9/10★★★★☆Visit Jahia -
Best forOrganizations needing CMS-led experience management
- Better than Squiz DXP:
- Editor score 8.8 vs 8.6
A broad CMS-led DXP for multilingual, multi-site and multi-channel experience management.
- Experimentation
- Journey orchestration
- Experience analytics
8.8/10★★★★☆Visit Sitefinity -
Best forMicrosoft-centered marketing and commerce teams
- Better than Squiz DXP:
- Editor score 8.7 vs 8.6
A broad .NET-based DXP for teams combining content, commerce, personalization, and journeys.
- Experimentation
- Journey orchestration
- Experience analytics
8.7/10★★★★☆Visit Kentico -
Best forTeams wanting a lower-cost full-featured DXP
A broad, flexible DXP with self-hosted and managed cloud deployment options.
- Experimentation
- Journey orchestration
- Experience analytics
8.5/10★★★★☆Visit Magnolia -
Best forOrganizations needing a free enterprise-style DXP
A broad DXP with a free tier, hybrid deployment, and enterprise experience features.
- Experimentation
- Experience analytics
- Digital asset support
8.4/10★★★★☆Visit Liferay -
Best forB2B organizations building portals and commerce experiences
A flexible DXP for organizations managing portals, commerce, content, and integrations.
- Experimentation
- Experience analytics
- Digital asset support
8.3/10★★★★☆Visit Liferay -
Best forGlobal teams managing multilingual content at scale
A deep DXP for multilingual governance, headless delivery and personalization at scale.
- Experimentation
- Journey orchestration
- Experience analytics
8.2/10★★★★☆Visit RWS Tridion -
Best forComplex content and commerce organizations
A broad DXP for organizations coordinating content, commerce and customer journeys.
- Experimentation
- Journey orchestration
- Experience analytics
8.1/10★★★★☆Visit Ibexa -
Best forComposable teams with a substantial experience budget
A broad composable platform for teams with the budget to support advanced experience operations.
- Experimentation
- Journey orchestration
- Experience analytics
7.9/10★★★★☆Visit Uniform -
Best forTeams combining headless CMS and marketing automation
A broad headless platform for teams unifying content, journeys, customer data, and AI.
- Journey orchestration
- Experience analytics
- Digital asset support
7.8/10★★★★☆Visit Stack9 -
Best forBudget-conscious teams needing flexible headless CMS
A flexible headless CMS with strong governance, APIs, and a usable free tier.
7.7/10★★★★☆Visit dotCMS -
Best forSmall teams starting with a free headless CMS
A capable free-start headless CMS with paid plans for growing content operations.
7.6/10★★★★☆Visit Zesty.io
Squiz DXP Alternatives: Common Questions
What is the best alternative to Squiz DXP?
OpenText Web CMS: #1 in our Digital Experience Platforms ranking, with an editor score of 9.2 out of 10. A broad enterprise DXP for teams managing content, journeys, testing, and multisite delivery.
Is there a free alternative to Squiz DXP?
Yes. Magnolia DXP, Liferay DXP, dotCMS and Zesty.io have a free plan or a free tier.
Why do people look for Squiz DXP alternatives?
Contact-sales pricing makes cost comparison less direct; Its broad feature set may exceed the needs of narrower teams; Advanced capabilities require evaluating which features the organization needs.
How do I switch from Squiz DXP?
Export your data from Squiz DXP (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Squiz DXP.
How to Switch from Squiz DXP
- Export your data from Squiz DXP (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Squiz DXP.
Squiz DXP vs Each Alternative
| # | Tool | Free plan | Paid from | Personalization | Headless delivery | Experimentation | Journey orchestration | Deployment model | Score |
|---|---|---|---|---|---|---|---|---|---|
| 7 | Squiz DXP | Yes | Yes | Yes | Yes | Cloud | 8.6 | ||
| 1 | OpenText Web CMS | Yes | Yes | Yes | Yes | Hybrid | 9.2 | ||
| 2 | Optimizely One | Yes | Yes | Yes | Yes | Cloud | 9.1 | ||
| 3 | Sitecore Experience Platform | Yes | Yes | Yes | Yes | Hybrid | 9.0 | ||
| 4 | Jahia DXP | No | Yes | Yes | Yes | Yes | Hybrid | 8.9 | |
| 5 | Progress Sitefinity | No | Yes | Yes | Yes | Yes | Hybrid | 8.8 | |
| 6 | Xperience by Kentico | Yes | Yes | Yes | Yes | Hybrid | 8.7 | ||
| 7 | Magnolia DXP | Yes | Yes | Yes | Yes | Yes | Hybrid | 8.5 | |
| 8 | Liferay DXP | Yes | Yes | Yes | Yes | Hybrid | 8.4 | ||
| 9 | Liferay Digital Experience Platform | Yes | Yes | Yes | Hybrid | 8.3 | |||
| 10 | RWS Tridion Sites | Yes | Yes | Yes | Yes | Hybrid | 8.2 | ||
| 11 | Ibexa DXP | No | Yes | Yes | Yes | Yes | Hybrid | 8.1 | |
| 12 | Uniform | No | $12,000/yr | Yes | Yes | Yes | Yes | Cloud | 7.9 |
| 13 | Stack9 | No | Yes | Yes | Yes | Hybrid | 7.8 | ||
| 14 | dotCMS | Yes | 7.7 | ||||||
| 15 | Zesty.io | Yes | $475/mo | 7.6 |
Head-to-Head
- Squiz DXP vs OpenText Web CMS
- Squiz DXP vs Optimizely One
- Squiz DXP vs Sitecore Experience Platform
- Squiz DXP vs Jahia DXP
- Squiz DXP vs Progress Sitefinity
- Squiz DXP vs Xperience by Kentico
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update