Xperience by Kentico vs Squiz DXP

Xperience by Kentico8.7Visit SDSquiz DXP8.6Visit

Higher score Xperience by Kentico #6 in Digital Experience Platforms 8.7/10 Pricing on request ✓ 6 of 6 features Visit Kentico

vs

SD Squiz DXP #7 in Digital Experience Platforms 8.6/10 Pricing on request ✓ 6 of 6 features Visit Squiz

• Xperience by Kentico fits best

  Microsoft-centered marketing and commerce teams

• Squiz DXP fits best

  Organizations needing analytics, search and integrations

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Side by side

Feature	Xperience by Kentico 8.7/10 Visit ↗	SDSquiz DXP 8.6/10 Visit ↗
At a glance
Editor score	8.7	8.6
Ranking	#6 in Digital Experience Platforms	#7 in Digital Experience Platforms
Best for	Microsoft-centered marketing and commerce teams	Organizations needing analytics, search and integrations
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud
Platforms	Web	Web
Support	Email, Live chat, Tickets, Docs · 24/7	Tickets, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, 2FA	SOC 2, ISO 27001, GDPR
Integrations	6,000+ integrations	100+ integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Xperience by Kentico 6/6 · Squiz DXP 6/6
Personalization	✓	✓
Headless delivery	✓	✓
Experimentation	✓	✓
Journey orchestration	✓	✓
Experience analytics	✓	✓
Digital asset support	✓	✓
Specs
Deployment model	Hybrid	Cloud
Our review
Pros	Combines content, DAM, campaigns, commerce, personalization, and journeys Supports hybrid-headless delivery with GraphQL APIs and templates Provides ASP.NET Core, .NET API, and private-cloud deployment options	Combines content, personalization, testing, analytics, search and DAM Supports headless delivery through content management and delivery APIs Includes low-code integrations and more than 100 pre-built connectors
Cons	Pricing is configurable and requires contact with sales Its broad feature set may exceed the needs of focused content teams Commerce, CRM, search, and marketing integrations require implementation planning	Contact-sales pricing makes cost comparison less direct Its broad feature set may exceed the needs of narrower teams Advanced capabilities require evaluating which features the organization needs
Our verdict	Xperience by Kentico is a digital experience platform for marketing and development teams that need content, digital assets, campaigns, commerce, personalization, customer journeys, and AI-assisted workflows in one environment. It supports… Read the review →	Squiz DXP is a cloud SaaS digital experience platform for complex, service-led organizations, including government, higher education, professional services, utilities and financial services. It brings content management, visual… Read the review →

Strengths and trade-offs

• Xperience by Kentico — where it wins

  • Combines content, DAM, campaigns, commerce, personalization, and journeys
  • Supports hybrid-headless delivery with GraphQL APIs and templates
  • Provides ASP.NET Core, .NET API, and private-cloud deployment options

  Where it doesn't

  • Pricing is configurable and requires contact with sales
  • Its broad feature set may exceed the needs of focused content teams
  • Commerce, CRM, search, and marketing integrations require implementation planning

• Squiz DXP — where it wins

  • Combines content, personalization, testing, analytics, search and DAM
  • Supports headless delivery through content management and delivery APIs
  • Includes low-code integrations and more than 100 pre-built connectors

  Where it doesn't

  • Contact-sales pricing makes cost comparison less direct
  • Its broad feature set may exceed the needs of narrower teams
  • Advanced capabilities require evaluating which features the organization needs

• Xperience by Kentico8.7/10 · Pricing on request

  A broad .NET-based DXP for teams combining content, commerce, personalization, and journeys.

  Visit KenticoFull verdict →
• SDSquiz DXP8.6/10 · Pricing on request

  A broad DXP for organizations that need content, analytics, search and integrations together.

  Visit SquizFull verdict →