Setu CRM
Setu CRM: A focused CRM for Indian real-estate teams managing sales through WhatsApp. Ranked #114 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: 14-day trial; best for indian project teams centered on WhatsApp.
At a glance
- Editor score3.0 / 10
- Pricing14-day trial
- Best forIndian project teams centered on WhatsApp
- Free planNo
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Combines property inventory with buyer-to-property matching
- Supports WhatsApp inboxes, workflows and scheduled follow-ups
- Covers site visits, bookings, automation and AI suggestions
Where it doesn't
- The Starter plan supports one active WhatsApp Business account
- Web is the listed platform, despite mobile app SIM calling
- VoIP, advanced integrations and priority support require higher tiers
Our verdict on Setu CRM
Setu CRM is a real-estate-focused sales platform for independent agents, sales teams, brokerages and property consultants. It brings lead and contact management together with property inventory, buyer requirements, property matching, WhatsApp conversations, follow-ups, site visits, deals and bookings. Lead import, task management, workflow automation and AI-assisted sales workflow suggestions extend the core CRM functions. For Indian project teams that organize sales conversations around WhatsApp, its feature set is closely aligned with day-to-day property sales work.
The plan structure is built around three paid tiers, with a 14-day free trial. Starter includes mobile app SIM calling, one active WhatsApp Business account, call analytics and email support. Pro adds cloud calling through VoIP, advanced analytics, advanced integrations and dedicated relationship-manager support. Enterprise adds an AI calling agent, custom integrations and 24/7 priority support. This progression makes the higher tiers relevant for teams that need broader connectivity, more detailed reporting or dedicated assistance, while Starter is oriented toward a narrower calling and messaging setup.
Setu CRM has a focused ecosystem fit: WhatsApp Business is the listed integration, and the platform supports customer-authorized integrations and role-based access. Its workflow coverage is broader than a basic contact database, spanning lead routing, property matching, follow-up scheduling, site-visit tracking and booking pipelines. Teams seeking a real-estate-specific system with WhatsApp-centered sales workflows should consider it. Organizations that require a wider platform ecosystem, extensive native integrations or a mobile-first product should compare alternatives before choosing it.
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Setu CRM pricing
All 3 Setu CRM plans and prices →
Setu CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Not verified |
| Mobile app | Yes |
| Email marketing | Not verified |
| Lead import | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email · 24/7 |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 1 integrations: WhatsApp Business |
| Pricing | 14-day trial (source) |
| Website | seturealtors.com |
| Facts checked | 22 Sep 2026 |
Setu CRM integrations
Setu CRM lists 1 integrations on its own site.
- WhatsApp Business
Alternatives to Setu CRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Setu CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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