Setu CRM review
A focused CRM for Indian real-estate teams managing sales through WhatsApp.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Setu CRM is a real-estate-focused sales platform for independent agents, sales teams, brokerages and property consultants. It brings lead and contact management together with property inventory, buyer requirements, property matching, WhatsApp conversations, follow-ups, site visits, deals and bookings. Lead import, task management, workflow automation and AI-assisted sales workflow suggestions extend the core CRM functions. For Indian project teams that organize sales conversations around WhatsApp, its feature set is closely aligned with day-to-day property sales work.
The plan structure is built around three paid tiers, with a 14-day free trial. Starter includes mobile app SIM calling, one active WhatsApp Business account, call analytics and email support. Pro adds cloud calling through VoIP, advanced analytics, advanced integrations and dedicated relationship-manager support. Enterprise adds an AI calling agent, custom integrations and 24/7 priority support. This progression makes the higher tiers relevant for teams that need broader connectivity, more detailed reporting or dedicated assistance, while Starter is oriented toward a narrower calling and messaging setup.
Setu CRM has a focused ecosystem fit: WhatsApp Business is the listed integration, and the platform supports customer-authorized integrations and role-based access. Its workflow coverage is broader than a basic contact database, spanning lead routing, property matching, follow-up scheduling, site-visit tracking and booking pipelines. Teams seeking a real-estate-specific system with WhatsApp-centered sales workflows should consider it. Organizations that require a wider platform ecosystem, extensive native integrations or a mobile-first product should compare alternatives before choosing it.
Setu CRM pros and cons
- Where it wins
- Combines property inventory with buyer-to-property matching
- Supports WhatsApp inboxes, workflows and scheduled follow-ups
- Covers site visits, bookings, automation and AI suggestions
- Where it doesn't
- The Starter plan supports one active WhatsApp Business account
- Web is the listed platform, despite mobile app SIM calling
- VoIP, advanced integrations and priority support require higher tiers
Setu CRM fact sheet, pricing and score →
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