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Best SerpTrace Alternatives in 2026

Freemium#231 of 245 in SEO ToolsRank Tracking Software

The top SerpTrace alternatives are Semrush, Ahrefs and Google Search Console: 15 SEO tools our editors would look at instead of SerpTrace, in our ranking order.

3.0/10Editor score
SerpTrace3.0 Visit SerpTrace

SerpTrace: A focused rank monitor for small sites that need location and page-level checks. Where it falls short: keyword slots and SERP checks are tightly limited.

Switching from SerpTrace? For most seo tools buyers the best SerpTrace alternative is Semrush, built for teams needing broad SEO and PPC intelligence. On a budget, Ahrefs starts at $29/mo. Serpstat offers the most tracked keywords (10000 keywords).

Why People Look for a SerpTrace Alternative

  • Keyword slots and SERP checks are tightly limited
  • Mobile tracking is available only on Pro
  • Does not cover broader SEO workflows such as audits or backlinks
  • Tracked keywords: 15 keywords — up to 10000 keywords with Serpstat

Quick Picks by What You Need

All 15 SerpTrace Alternatives, Ranked

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

  1. Semrush

    Best forTeams needing broad SEO and PPC intelligence

    • Better than SerpTrace:
    • Tracked keywords: 500 keywords vs 15 keywords
    • Editor score 9.4 vs 3.0

    Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.

    • Backlink analysis
    • API access
    • Competitor research
    Free plan · 7-day trial Our Semrush verdict → Visit Semrush
    9.4/10★★★★★
    Visit Semrush
  2. Ahrefs

    Best forAll-in-one SEO teams seeking strong value

    • Better than SerpTrace:
    • Editor score 9.3 vs 3.0

    A broad SEO suite with a free plan and paid tiers for growing workflows.

    • Backlink analysis
    • API access
    • Competitor research
    9.3/10★★★★★
    Visit Ahrefs
  3. Best forFree Google search performance monitoring

    • Better than SerpTrace:
    • Editor score 9.2 vs 3.0

    Free, first-party Google Search performance data with indexing and site issue tools.

    • Backlink analysis
    • API access
    • Site audit
    9.2/10★★★★★
    Visit Search Console
  4. Best forFree Bing-focused SEO measurement

    • Better than SerpTrace:
    • Editor score 9.1 vs 3.0

    A free Bing-focused toolkit for SEO reporting, research, audits, and indexing.

    • Backlink analysis
    • API access
    • Competitor research
    9.1/10★★★★★
    Visit Bing Webmaster
  5. Best forTechnical SEO crawling specialists

    • Better than SerpTrace:
    • Editor score 9.0 vs 3.0

    A deep desktop crawler for technical SEO audits, but not a complete keyword or rank-tracking suite.

    • Backlink analysis
    • API access
    • Site audit
    9.0/10★★★★☆
    Visit Screaming Frog
  6. Best forWordPress sites needing on-page SEO controls

    • Better than SerpTrace:
    • Tracked keywords: 500 keywords vs 15 keywords
    • Editor score 8.9 vs 3.0

    A broad WordPress SEO toolkit with a capable free plan and scalable paid tiers.

    • Competitor research
    • Site audit
    • Keyword research
    8.9/10★★★★☆
    Visit Rank Math
  7. Yoast SEO

    Best forWordPress site owners needing on-page SEO controls

    • Better than SerpTrace:
    • Editor score 8.8 vs 3.0

    A capable WordPress SEO foundation, with Premium features for linking and redirects.

    • API access
    • Keyword research
    • Rank tracking
    8.8/10★★★★☆
    Visit Yoast SEO
  8. Mangools

    Best forSmall teams wanting approachable SEO research

    • Better than SerpTrace:
    • Tracked keywords: 200 keywords vs 15 keywords
    • Editor score 8.7 vs 3.0

    An approachable SEO suite with broad research coverage and a free starting point.

    • Backlink analysis
    • API access
    • Competitor research
    Free plan · 10-day trial Our Mangools verdict → Visit Mangools
    8.7/10★★★★☆
    Visit Mangools
  9. Best forAgencies needing broad SEO workflows

    • Better than SerpTrace:
    • Tracked keywords: 2000 keywords vs 15 keywords
    • Editor score 8.6 vs 3.0

    A broad SEO workspace for agencies, with strong reporting, integrations, and API access.

    • Backlink analysis
    • API access
    • Competitor research
    8.6/10★★★★☆
    Visit SE Ranking
  10. SpyFu

    Best forBudget-conscious competitor research

    • Better than SerpTrace:
    • Tracked keywords: 5000 keywords vs 15 keywords
    • Editor score 8.5 vs 3.0

    A broad, budget-conscious toolkit for competitor SEO and PPC research.

    • Backlink analysis
    • API access
    • Competitor research
    Free plan Our SpyFu verdict → Visit SpyFu
    8.5/10★★★★☆
    Visit SpyFu
  11. Moz Pro

    Best forTeams wanting established SEO fundamentals

    • Better than SerpTrace:
    • Editor score 8.4 vs 3.0

    A broad SEO toolkit for teams that want established search fundamentals.

    • Backlink analysis
    • Competitor research
    • Site audit
    8.4/10★★★★☆
    Visit Moz Pro
  12. Seobility

    Best forSmall sites needing affordable technical SEO

    • Better than SerpTrace:
    • Tracked keywords: 300 keywords vs 15 keywords
    • Editor score 8.3 vs 3.0

    A broad SEO toolkit for small sites, with limited integration options.

    • Backlink analysis
    • API access
    • Competitor research
    Free plan · 14-day trial Our Seobility verdict → Visit Seobility
    8.3/10★★★★☆
    Visit Seobility
  13. Best forDesktop users wanting a full SEO suite

    • Better than SerpTrace:
    • Editor score 8.2 vs 3.0

    A broad desktop SEO suite with a useful free edition and scalable annual plans.

    • Backlink analysis
    • API access
    • Competitor research
    8.2/10★★★★☆
    Visit SEO PowerSuite
  14. Serpstat

    Best forHigh-volume keyword and rank tracking

    • Better than SerpTrace:
    • Tracked keywords: 10000 keywords vs 15 keywords
    • Editor score 8.1 vs 3.0

    A broad SEO suite for high-volume keyword research and rank tracking.

    • Backlink analysis
    • API access
    • Competitor research
    Free plan · 7-day trial Our Serpstat verdict → Visit Serpstat
    8.1/10★★★★☆
    Visit Serpstat
  15. SISTRIX

    Best forVisibility and competitor analysis

    • Better than SerpTrace:
    • Editor score 8.0 vs 3.0

    A broad SEO analytics suite for teams that need visibility and competitor analysis.

    • Backlink analysis
    • Rank tracking
    14-day trial Our SISTRIX verdict → Visit SISTRIX
    8.0/10★★★★☆
    Visit SISTRIX

SerpTrace Alternatives: Common Questions

What is the best alternative to SerpTrace?

Semrush: #1 in our SEO Tools ranking, with an editor score of 9.4 out of 10. Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.

Is there a free alternative to SerpTrace?

Yes. Semrush, Ahrefs, Google Search Console, Bing Webmaster Tools and Screaming Frog SEO Spider have a free plan or a free tier (12 of the 15 alternatives on this page).

What is the cheapest paid alternative to SerpTrace?

Of the alternatives here that publish a price, Ahrefs starts lowest, at $29/mo.

Why do people look for SerpTrace alternatives?

Keyword slots and SERP checks are tightly limited; Mobile tracking is available only on Pro; Does not cover broader SEO workflows such as audits or backlinks.

Which SerpTrace alternative has the most tracked keywords?

Serpstat, with 10000 keywords.

How do I switch from SerpTrace?

Export your data from SerpTrace (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel SerpTrace.

How to Switch from SerpTrace

  1. Export your data from SerpTrace (most tools have an export in their settings).
  2. Sign up for the alternative; start on its free plan or trial if it has one.
  3. Import your export and set up the integrations your team relies on.
  4. Run both side by side for a short while, then cancel SerpTrace.

SerpTrace vs Each Alternative

#ToolFree planPaid fromKeyword researchRank trackingSite auditBacklink analysisScore
231SerpTraceYesYes3.0
1SemrushYesYesYesYesYes9.4
2AhrefsYes$29/moYesYesYesYes9.3
3Google Search ConsoleYesFreeYesYesYesYes9.2
4Bing Webmaster ToolsYesFreeYesYesYesYes9.1
5Screaming Frog SEO SpiderYesYesYes9.0
6Rank Math SEOYesYesYesYes8.9
7Yoast SEOYes$118.80/site/yrYesYes8.8
8MangoolsYesYesYesYes8.7
9SE RankingNo$103.20/moYesYesYesYes8.6
10SpyFuYes$29/moYesYesYesYes8.5
11Moz ProNoYesYesYesYes8.4
12SeobilityYesYesYesYesYes8.3
13SEO PowerSuiteYes$349/yrYesYesYesYes8.2
14SerpstatYes$50/moYesYesYesYes8.1
15SISTRIXNo€119/moYesYes8.0

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update