Semcasting Identity Graph
Semcasting Identity Graph: A broad identity graph for media activation, household matching, and deterministic measurement. Ranked #16 of 25 in Identity Resolution Software by our editors (7.4/10); pricing: Pricing on request; best for media activation and household identity.
At a glance
- Editor score7.4 / 10
- PricingPricing on request
- Best forMedia activation and household identity
- Founded2009 · North Andover, Massachusetts, United States
- Facts checked21 Sep 2026
Where it wins
- Resolves individual, household, business, and organization identities
- Supports batch files, real-time signals, and persistent digital IDs
- Connects with major DSPs and media platforms for activation
Where it doesn't
- API-only delivery may not suit teams seeking a standalone user interface
- Pricing is handled through sales rather than published plan tiers
- Its broad identity scope may exceed narrower matching requirements
Our verdict on Semcasting Identity Graph
Semcasting Identity Graph connects first-party data to unified individual, household, business, and organization profiles. It accepts CRM, email, postal, transaction, and website-event data, then applies deterministic constellation matching across multiple identity signals. Batch file resolution and real-time impression or website-signal resolution are both supported. The platform is positioned for enterprise brands, data companies, ad technology platforms, retailers, healthcare organizations, and financial institutions that need identity resolution for activation, attribution, or measurement.
Its ecosystem fit is a central strength for media teams. Semcasting can append persistent digital identifiers for activation and supports audience delivery across Adform, Adobe, Google Ads, Meta/Instagram, Pinterest, Roku, StackAdapt, The Trade Desk, TikTok, and Xandr. The platform also supports deterministic attribution and measurement, helping connect identity work with downstream media workflows. Clean-room processing and de-identification are included in the published capabilities, while ongoing data updates support continuing identity operations. This combination suits organizations managing several media destinations and multiple first-party data inputs rather than teams focused on one isolated channel.
Pricing is contact-sales, with no public plan list described for Identity Graph. The vendor’s contact process covers demos, pricing, and onboarding, and the IdentityXchange materials describe a three-month trial. Because delivery is API-only, teams should be prepared to integrate the service into their own data and activation environment instead of expecting a standalone interface. Semcasting is a good fit for organizations that need deterministic individual, household, business, and organization resolution across media use cases. Teams seeking a simpler, narrowly focused matching tool or transparent self-serve pricing should look elsewhere.
Semcasting Identity Graph pricing
Semcasting Identity Graph fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Matching approach | Not verified |
| Included records | Not verified |
| Real-time API | Yes |
| Batch file import | Yes |
| Household matching | Yes |
| Organization matching | Yes |
| Deployment | Cloud |
| Compliance & security | SOC 2, GDPR, HIPAA |
| Support | Email, Phone |
| Built for | Enterprise (editorial estimate) |
| Integrations | 40+ integrations: Adform, Adobe, Google Ads, Meta/Instagram, Pinterest, Roku … |
| Pricing | Pricing on request |
| Website | semcasting.com |
| Facts checked | 21 Sep 2026 |
Semcasting Identity Graph integrations
Semcasting Identity Graph lists 40+ integrations on its own site — the 10 named here are the ones its pages call out.
- Adform
- Adobe
- Google Ads
- Meta/Instagram
- Roku
- StackAdapt
- The Trade Desk
- TikTok
- Xandr
Alternatives to Semcasting Identity Graph
- Data LadderA broad identity resolution platform for complex matching, deduplication, and golden records.9.3
- AWS Entity ResolutionA usage-priced AWS service for configurable, fuzzy, and ML-assisted record matching.9.2
- Senzing Entity ResolutionA high-scale SDK and API for resolving identities across data sources.8.9
See all Semcasting Identity Graph alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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