Semcasting Identity Graph review
A broad identity graph for media activation, household matching, and deterministic measurement.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Semcasting Identity Graph connects first-party data to unified individual, household, business, and organization profiles. It accepts CRM, email, postal, transaction, and website-event data, then applies deterministic constellation matching across multiple identity signals. Batch file resolution and real-time impression or website-signal resolution are both supported. The platform is positioned for enterprise brands, data companies, ad technology platforms, retailers, healthcare organizations, and financial institutions that need identity resolution for activation, attribution, or measurement.
Its ecosystem fit is a central strength for media teams. Semcasting can append persistent digital identifiers for activation and supports audience delivery across Adform, Adobe, Google Ads, Meta/Instagram, Pinterest, Roku, StackAdapt, The Trade Desk, TikTok, and Xandr. The platform also supports deterministic attribution and measurement, helping connect identity work with downstream media workflows. Clean-room processing and de-identification are included in the published capabilities, while ongoing data updates support continuing identity operations. This combination suits organizations managing several media destinations and multiple first-party data inputs rather than teams focused on one isolated channel.
Pricing is contact-sales, with no public plan list described for Identity Graph. The vendor’s contact process covers demos, pricing, and onboarding, and the IdentityXchange materials describe a three-month trial. Because delivery is API-only, teams should be prepared to integrate the service into their own data and activation environment instead of expecting a standalone interface. Semcasting is a good fit for organizations that need deterministic individual, household, business, and organization resolution across media use cases. Teams seeking a simpler, narrowly focused matching tool or transparent self-serve pricing should look elsewhere.
Semcasting Identity Graph pros and cons
- Where it wins
- Resolves individual, household, business, and organization identities
- Supports batch files, real-time signals, and persistent digital IDs
- Connects with major DSPs and media platforms for activation
- Where it doesn't
- API-only delivery may not suit teams seeking a standalone user interface
- Pricing is handled through sales rather than published plan tiers
- Its broad identity scope may exceed narrower matching requirements
Semcasting Identity Graph fact sheet, pricing and score →
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