Rethink by Buildout
Rethink by Buildout: A property-focused CRM with strong ownership data, but a high starting price. Ranked #132 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Paid; best for commercial teams needing property and ownership data.
At a glance
- Editor score3.0 / 10
- PricingPaid
- Best forCommercial teams needing property and ownership data
- Free planNo
- Paid from$129/mo
- Automated follow-upYes
- Founded2010 · Chicago, Illinois, United States
- Facts checked20 Sep 2026
Where it wins
- Combines contacts, properties, comps, deals, tasks, and workflows
- Rethink+ adds ownership data and AI-assisted owner research
- Syncs email and calendars with Gmail and Outlook
Where it doesn't
- Starts at $129 per month with no free plan
- Ownership data and AI research require the Rethink+ plan
- Access is centered on web and iOS platforms
Our verdict on Rethink by Buildout
Rethink by Buildout is a cloud-based CRM designed for commercial real estate brokers, teams, and brokerages. It brings contact management, activity tracking, task reminders, reusable workflows, property and listing records, comps, deal pipelines, dashboards, and branded client activity reports into one system. Its focus is commercial property work rather than general-purpose CRM use, making it a fit for teams that need property context alongside relationship and deal management.
The two monthly plans separate core CRM functions from deeper property intelligence. Rethink costs $129 per month and includes contact management, activity tracking, a property and listing database, comps tracking, deal pipeline management, and branded client activity reports. Rethink+ costs $299 per month and includes everything in Rethink, plus property ownership data, intelligent property and owner search, AI owner research, predictive analytics, and property records. Teams evaluating the product should choose Rethink for core brokerage workflows and Rethink+ when ownership and prospecting research are central to the process.
Rethink also connects with Gmail, Outlook, Buildout Showcase, Prospect by Buildout, and Google Maps. Email and calendar synchronization, data imports, property matching, map-based searches, workflow automation, and client-facing reports support a connected brokerage workflow. The main tradeoff is breadth: the product is specialized around commercial real estate data and activity, while broader CRM teams may find the $129 starting price harder to justify. Teams that need ownership intelligence and AI-assisted research have a clearer reason to select Rethink+; teams seeking a lower-cost or broader CRM should consider alternatives.
Your product? Our editors can test Rethink by Buildout in depth and publish a review, labelled as paid · from $149/mo →
Rethink by Buildout pricing
All 2 Rethink by Buildout plans and prices →
Rethink by Buildout fact sheet
| Free plan | No |
|---|---|
| Paid from | $129/mo |
| Automated follow-up | Yes |
| Lead routing | Not verified |
| Property matching | Yes |
| Website included | Yes |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS |
| Support | Email, Phone, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Gmail, Outlook, Buildout Showcase, Prospect by Buildout, Google Maps |
| Pricing | Paid (source) |
| Website | buildout.com |
| Facts checked | 20 Sep 2026 |
Rethink by Buildout integrations
Rethink by Buildout lists 5 integrations on its own site.
- Gmail
- Outlook
- Buildout Showcase
- Prospect by Buildout
- Google Maps
Alternatives to Rethink by Buildout
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Rethink by Buildout alternatives →
Also Ranked In
Rethink by Buildout is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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