REI BlackBook
REI BlackBook: A powerful automation suite for investors, with a high starting price and focused integrations. Ranked #116 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: 14-day trial; best for real estate investors needing intensive automation.
At a glance
- Editor score3.0 / 10
- Pricing14-day trial
- Best forReal estate investors needing intensive automation
- Free planNo
- Paid from$149/mo
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Automates follow-up across text, email, and ringless voicemail
- Combines websites, phone tools, pipelines, routing, and scoring
- Supports mobile calling, texting, notes, and workflow triggers
Where it doesn't
- Starts at $149 per month with no free plan
- Integrations listed are limited to Asana, Mojo Dialer, and CallTools
- Solo Operator includes only one user
Our verdict on REI BlackBook
REI BlackBook is a cloud-based real estate CRM designed for investors, including wholesalers, rehabbers, landlords, BRRRR operators, and creative-finance investors. It combines contact and property management with lead-generating websites, landing pages, built-in calling, two-way texting, deal pipelines, marketing automation, and mobile access. The platform fits solo operators and small to mid-market teams that want lead capture and follow-up in one system rather than a basic contact database.
Automation is the central strength. Users can create follow-up workflows across text messages, emails, and ringless voicemail, while lead routing, scoring, and assignment workflows help direct opportunities. Contact tagging, segmentation, custom fields, contact history, email templates, campaigns, and property assignment add operational depth. The phone system includes call tracking and two-way texting, and the mobile apps support calling, texting, notes, workflow triggers, and property assignment. The Executive Power Suite adds the AI Power Pack, REI Ads Manager, and ListHQ AI Suite.
Pricing reflects this broad automation scope. Solo Operator costs $149 per month or $1,788 per year for one user, three lead-generating websites, five phone numbers, 500 calling minutes and SMS per month, and 5,000 list pulls per month. Team Operator costs $299 per month or $3,588 per year for up to five users, expanded capacity, and team permissions, activity visibility, and lead routing. Executive Power Suite costs $799 per month or $9,588 per year for up to 15 users and higher limits. REI BlackBook is a strong fit for investors who need intensive automation and built-in communication tools; general brokerages or teams seeking a wider integration ecosystem may prefer another CRM.
Your product? Our editors can test REI BlackBook in depth and publish a review, labelled as paid · from $149/mo →
REI BlackBook pricing
All 3 REI BlackBook plans and prices →
REI BlackBook fact sheet
| Free plan | No |
|---|---|
| Paid from | $149/mo |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Not verified |
| Website included | Yes |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Yes |
| Free trial | 14 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Docs, Community |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: Asana, Mojo Dialer, CallTools See all → |
| Pricing | 14-day trial (source) |
| Website | reiblackbook.com |
| Facts checked | 22 Sep 2026 |
REI BlackBook integrations
REI BlackBook lists 3 integrations on its own site.
- Asana
- Mojo Dialer
- CallTools
See all REI BlackBook integrations →
Alternatives to REI BlackBook
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all REI BlackBook alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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