RegioGraph
RegioGraph: A broad location-planning suite for enterprise territory and market decisions. Ranked #4 of 36 in Location Intelligence Software by our editors (8.9/10); pricing: Paid; best for enterprise territory and market planning.
At a glance
- Editor score8.9 / 10
- PricingPaid
- Best forEnterprise territory and market planning
- Free planNo
- Drive-time analysisYes
- Founded1991 · Chicago, Illinois, United States
- Facts checked20 Sep 2026

Where it wins
- Combines catchment, demographic, competition, and purchasing-power analysis.
- Supports territory creation, optimization, assignment, and hierarchy planning.
- Connects with mapping, spreadsheet, CRM, BI, and browser collaboration tools.
Where it doesn't
- No free plan is available.
- API access is not provided.
- Advanced planning spans separate subscription variants and terms.
Our verdict on RegioGraph
RegioGraph is geomarketing software for visualizing and analyzing customer, sales, location, territory, and market-potential data on digital maps. It is aimed at sales, marketing, expansion, controlling, and location-planning teams that need structured analysis across regions, stores, customers, and territories. The product is available through Analysis, Planning, and Strategy subscriptions, with 1-year and 3-year options. Its web and Windows availability supports both desktop analysis and browser-based sharing through TeamConnect.
The strongest fit is for organizations that need more than map visualization. RegioGraph supports drive-time zones, distances, catchment areas, sales-territory creation and optimization, territory assignment, hierarchy planning, and location evaluation. Demographic, household, income, and purchasing-power data can be analyzed alongside accessibility, competition, and market potential. The Planning subscription emphasizes sales territories, street-level customer analysis, and reporting, while Strategy focuses on location and expansion planning. Analysis covers regional and market analysis with maps and NIQ purchasing-power data for a European country.
Its ecosystem includes Bing Maps, TomTom Tele Atlas, Microsoft Excel, Microsoft Access, MapInfo, ESRI, Google Earth, CRM systems, and BI systems. RegioGraph can import address, postcode, coordinate, and map data in formats including MIF, SHP, RX5, KML, KMZ, CSV, XLS, and MDB, then export results to PDF, spreadsheets, images, and maps. Three-year subscriptions automatically supply new RegioGraph versions during the subscription. The trade-off is that there is no free plan or API access, so teams seeking programmatic integration or a lightweight mapping tool should consider an alternative. RegioGraph is better suited to enterprise planning teams with complex territory and location questions.
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RegioGraph pricing
All 6 RegioGraph plans and prices →
RegioGraph fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Drive-time analysis | Yes |
| Territory planning | Yes |
| Demographic data | Yes |
| Data upload formats | MIF, SHP, RX5, KML, KMZ, CSV, XLS, MDB |
| API access | No |
| Included user limit | Not verified |
| Deployment | Desktop |
| Platforms | Web, Windows |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Bing Maps, TomTom Tele Atlas, Microsoft Excel, Microsoft Access, MapInfo, ESRI … |
| Pricing | Paid (source) |
| Website | nielseniq.com |
| Facts checked | 20 Sep 2026 |
RegioGraph integrations
RegioGraph lists 9 integrations on its own site.
- Bing Maps
- TomTom Tele Atlas
- Microsoft Excel
- Microsoft Access
- MapInfo
- ESRI
- Google Earth
- CRM systems
- BI systems
Alternatives to RegioGraph
- MaptitudeA broad location-analysis suite for established teams that need desktop and online GIS.9.3
- CARTOBroad spatial analytics, mapping, APIs, and deployment options for cloud-native teams.9.2
- GeoplanA mature web platform for route, territory, site and field-operation planning.9.0
See all RegioGraph alternatives →
RegioGraph vs the competition
- RegioGraph vs Maptitude
- RegioGraph vs CARTO
- RegioGraph vs Geoplan
- RegioGraph vs Kalibrate Location Intelligence
- RegioGraph vs SiteSeer
- RegioGraph vs SiteZeus
Compare RegioGraph with any tool side by side →
Also Ranked In
RegioGraph is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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